The recession and the death of brands

re: The recession and the death of brands

don — Mon, 22 Jun 2009 16:34:19 GMT

said equal to no said.

re: The recession and the death of brands

ashrac — Mon, 22 Jun 2009 16:21:50 GMT

Wow!!!! what an empty article

re: The recession and the death of brands

Super Saver — Mon, 22 Jun 2009 15:58:49 GMT

Okay chevrolet, baseball and american pie? wtf? NOW WE HAVE HUNDYAI , GREAT VALUE BRANDS, AND FANTASY BASEBALL? How the world turns....it seems many people are waking up to the overpriced country we have turned a blind eye to, as the wealthy get wealthier, and the poor get poorer...

As for me, I always look for a bargain, and Hope my Hummer runs over ebey hundyai on the road as I eat my imported apple pie, and my fantasy players from dominican republic knock A-Rod on his butt. Get a grip, and write an article that means something to those who arent stuck on tradition....Coke is coke, and always will be, GM is overpriced and always will be...

re: The recession and the death of brands

Unhappy majority. — Mon, 22 Jun 2009 15:50:51 GMT

What is wrong with the media? Total waste of time!

re: The recession and the death of brands

diane — Mon, 22 Jun 2009 15:50:18 GMT

Yes, the prices on boxes of cereal are outrageous, but it certainly DOES cost more to "box up rice krispies than it did 20 years ago" -- wages, utilities, supplies, etc.

re: The recession and the death of brands

Matt G. — Mon, 22 Jun 2009 15:41:31 GMT

I believe that if people really wanted to cut the fat, they would do themselves a favor by scrapping big brands altogether. If more people bought generic, black and white label goods, it would force the economy back down into a manageable level. It doesnt cost anymore to box up rice krispies than it did 20 years ago, but have you bought a box lately? Geezzzz! Its almost 5 bucks for a medium sized box! Cut back on the fancy ads, the toy inside offers, the glitz and glamour, and buy what you NEED, not what the package looks like. Maybe in a few years, once we get restabilzed as a nation, Snap Crackle and Pop can have their jobs back.

Put it in a resealable bag, and save the tons of money to pay your bills with. I personally think that the age of Gucci, Prada, and others is about to go bye-bye. But after all, they should be okay. They made their money decades ago, and I think that anyone that works for those high-brand companies can afford to wait out the recession. Its the rest of us normal people that can't!

re: The recession and the death of brands

Bob McCauley — Mon, 22 Jun 2009 15:38:40 GMT

No mention of unadvertised brands like COSTCO's" Kirtland" products which are seeing healthy growth.

These are replacing the traditional well marketed brand names..Company loyalty brands.

re: The recession and the death of brands

diane — Mon, 22 Jun 2009 15:38:15 GMT

I agree that the article was disappointing in its lack of any information, but it touched on an interesting point. I've often wondered, when it comes to generics of over the counter drugs in particular, why someone would spend the extra cash for a product that is essentially identical. The big brands have their huge advertising costs rolled into their price, but not the generics. And if the product is 500 milligrams of ibuprofen, for example, then that's what it is. Period. No matter the brand or the fancy packaging. There's some serious money to be saved buying generics of that type of thing. I guess more people are catching on to that nowadays.

re: The recession and the death of brands

C. Patton — Mon, 22 Jun 2009 15:33:43 GMT

Thank you, Professor Redundant.

re: The recession and the death of brands

karl — Mon, 22 Jun 2009 15:32:37 GMT

what a stupid article ! duh !