Posted
Oct 03 2008, 03:29 AM
by
Douglas McIntyre
Ronald McDonald has just had a big meal and is picking his teeth. The stock market is telling him that McDonald's won't be hurt by the recession. At $62, the shares of the largest fast-food chain are not down much from their 52-week high. Over the last three months, the Dow is off 7% and MCD is up almost 10%.
It does not matter that the fatty food the company sells will kill some customers before they make it to the exit. Where can people get a full meal for under $2?
Several companies, perhaps so few that they can be counted on primate hands, have nearly nothing to fear from a recession. They are not gloating. That would look unseemly. Their fortunes do say a great deal about how products and certain businesses become even more necessary in tough times.
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