Posted
Mar 21 2008, 12:04 PM
by
Bradley Meacham
This post was written by MSN Money columnist Michael Brush:
When Visa went public this week it was no surprise that investors applauded the IPO as "priceless."
Though the bankers behind the deal priced Visa stock at $44 per share, it traded no lower than $55 Wednesday, its first day out. Then it closed above $64 on day two (Thursday).
Investors scrambled to buy Visa shares for three reasons. First, the company will continue to benefit from a broad-based worldwide shift to the use plastic to pay for stuff. Visa also has plenty of cost cutting ahead to boost profit margins.
Third, the deal was priced cheaply to move in a tough market -- which brings up another aspect of this IPO which was unsurprising. To get the stock at that heavily-discounted $44 per share ahead of the IPO, you had to have special connections inside the clubby investment banking network behind the IPO -- which was brought public by the likes of Goldman Sachs, Merrill Lynch and JPMorgan Chase. Mere mortals, a.k.a. regular investors, need not apply.
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