A small Massachusetts company called Constant Contact is having a great IPO today, raising $107 million and seeing its shares jump above the initial $16 price. Last time I checked, shares were well over the $29 mark.
All this for a e-mail marketing company whose software lets you create, send and track e-mail messages.
Constant Contact has about 130,000 customers, and two-thirds of them have fewer than 10 employees, according to a regulatory filing. Customers pay a monthly subscription fee of between $15 and $150, and the company's 2006 sales were $27.6 million. The company is not profitable.
Even Constant Contact must be shocked by this turnout. Executives had only expected the IPO to price between $12 and $14 a share.
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