Coming soon to the airline boarding pass clutched in your hot little hand: advertisements.
Printing advertisements on the boarding pass is part of airlines’ continuing frantic search for new sources of revenue to offset higher fuel prices. Here’s betting it will be less painful than getting dinged $15 to check a second suitcase.
The effort, initially adopted by Delta Air Lines, is scheduled to begin Tuesday on flights to Las Vegas. However, ads will soon appear on the airline’s boarding passes to all domestic destinations.
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