Apple reported a huge third-quarter number after the bell today, surprising bulls and panicking bears who have sold the stock short. The Cupertino, Calif., company said it earned $1.01 per share on $6.2 billion in revenue. Consensus expectations were for an 84-cent quarter on $6.06 billion in sales.
How big a surprise was that? As I have explained to readers in the past, the quick and dirty way to figure out the “expected surprise” for a stock is to visit its Earnings Surprise page on MSN Money. There you will see that in the past four quarters, Apple has surprised by 22.7%, 24%, 46%, 38% and 29%. So today’s 20% surprise was on the low end, but good enough for a company with a $150 billion market cap.
Looking forward, Apple executives tried to sandbag analysts with lowball guidance, stating that they expected to earn $1.42 in the first quarter -- just a touch better than the $1.40 expectation. The company is really in a sweet spot now because it is getting a premium price for its personal computers, MP3 players and phones at a time when all of its competitors are discounting like crazy, and at the same time it is benefitinig from lower input costs such as flash and hard disk memory.
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