Poor TiVo. The company pioneers the DVR business only to watch the market being taken over by cable and satellite. It's hard to sell your DVR to people when Comcast is practically forcing a DVR set-top box into their hands.
Luckily, TiVo is working out some deals that might keep it in business, and some of them were announced this week.
First, NBC agreed to place TiVo "tags" in its commercials, so that viewers can click the TiVo remote during an ad to get more information about the product. And to counter the legendary TiVo ad-skippers, NBC signed up for a TiVo service that measures audience viewing behavior on a second-by-second basis. Basically, the network is going to test advertising campaigns to see which, if any, can hold on to its audience during commercials. Good luck -- that fast forward button is a very good thing indeed.
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