Former University of Maryland football player Kevin Plank founded Under Armour as he saw the need for specialized apparel that would keep player's bodies cool during a tough game. It would be terrific if he can do the same for investors who are sweating uncontrollably as they watch the value of their shares pulverized over the past few months.
To be honest, I own at least a dozen Under Armour shirts in several colors and wear them often. WHY? If you have to ask you obviously have yet to try any of the Under Armour apparel products.
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