I love the idea of watching television shows on my cell phone. But would I pay for it? Eh. I'm not alone here -- only about 5% of consumers are willing to pay for mobile TV. Yet that isn't stopping AT&T from launching a paid service next week that broadcasts TV programs on cell phones.
AT&T is shooting itself in the foot by setting the financial bar so high that few users will sign up. According to the WSJ, you have to buy one of two new phones (at $200 or $300) to get started. Then you have to pay $15 a month on top of what you already pay for voice and data plans. The traditional two-year commitment probably applies as well. Still, investors seem to be happy with the news, because AT&T shares were up 3% at last check to nearly $40.
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