Now I understand why NBC so publicly pulled its television programs from Apple's iTunes store. The network is taking those programs in-house, launching a Windows-only video-on-demand service in October.
This is a rather bizarre move, considering that it was just a few weeks ago that NBC and News Corp. said they would launch Hulu, a Web video site that will feature NBC shows, among others. Hulu is also supposed to begin private testing in October. What will happen to Hulu now?
Then there's the Amazon part. After dropping iTunes, NBC began offering its programs on Amazon's Unbox service. Seems like NBC is dipping toes in lots of different pools and will go with the one that works best (or brings in the most money).
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