Posted
Jul 29 2009, 11:31 AM
by
James Dlugosch
Imagine kicking back in the shade on a hot day and popping open an ice-cold box of beer.
Yes, you read that right: box.
The Wall Street Journal reports to that MillerCoors is testing beer in a box in several cities.
Now, like many people during this economic crisis, my wife and I are doing some personal belt-tightening of our own in order to save money. But there are some things I just won't do, including buying wine in a box.
Now, with beer, the box might be less objectionable since, in my opinion, the quality issue is not really in play. Despite what the microbrewers will tell you, all beer is pretty much the same. Consumers who pay a premium do so more for the experience than the taste.
But for me, the issue is the bottle. I like drinking my suds from a cold bottle. Period.
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