What would it take for me to stop using Google?
That's the question I was asking myself this morning after reading through articles from RedHerring and Business Week. Google has shown that search is big business, and number two Yahoo!, along with Microsoft and IAC/InterActiveCorp want a bigger piece.
When it comes to regular Google users like me (I hear there are a lot of us), the question for the rest of these companies is how they're going to lure us away to their search engines. While Google doesn't have the same kind of stickiness that, say, Microsoft does in desktop software, I think snagging Google users could be just as tough
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