Posted
Apr 22 2008, 04:43 AM
by
Douglas McIntyre
Once a year, the firm Millard Brown puts out its BrandZ 100 Most Valuable Brands. The data used for the list come from consumer research and financial data on the companies. The research house gives its methodology here.
For those who think Google is the top brand, give yourself a pat on the back. It has a brand valuation of $86 billion, up 30%. For those research mavens in the crowd, the figure makes absolutely no sense. Google has a market cap of $168 billion. Most of that would go away -- no matter how good the technology is -- if it changed it name to Dawdle.
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