Social networking site Facebook is finally backing away from its overly aggressive and ill-conceived advertising strategy. To understand how maddening this ad push was, consider what happened to Forrester analyst Charlene Li. As she explains on her blog, she recently bought a coffee table on Overstock.com. Then she logged into Facebook and saw this on her page:
She used her personal e-mail address to buy the table and had no idea the purchase would show up on her Facebook news feed for all her friends and work contacts to see.
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