DirecTV is finally going to offer a video-on-demand service. About time, too. Comcast and other companies are light-years ahead in this area, and on-demand is becoming a required feature for some consumers these days.
It's taken DirecTV this long because, as a satellite provider, it broadcasts a one-way signal. The technology doesn't allow for the two-way conversation that an interactive service like on-demand uses. DirecTV is going to work around this using broadband connections and digital video recorder (DVR) technology, according to the WSJ.
DirecTV shares are up nearly 1% on the news today to $25.21. The project is expected to launch in the second quarter.
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