Posted
Jul 06 2009, 03:59 PM
by
Tobin Smith
Back in the '70s and '80s, baby boomers were at the forefront of a new wave of consumer demand. They were also the early adopters of new media technologies. Their TV viewing habits, purchasing habits, likes and dislikes were tracked intensely by the corporate world to help them determine which products, services and technologies were wanted most.
But fast forward a few decades to the 21st century -- are baby boomers still at the forefront of today's media technology?
Given the radical changes in media, particularly over the last decade, including the ubiquitous use of the Internet, social networking services and now even video content delivery over the Web, you wouldn't think baby boomers would be leading the charge forward.
Well, think again. A recent ChangeWave Alliance survey points to a powerful shift occurring among baby boomers from traditional TV to new types of online entertainment.
But what, if anything, are media companies doing to keep up with changing demand? As it turns out, they're doing plenty. And it could mean a boom for the biggest media firms out there.
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