
If you want to sell TV shows and movies online, you've got to keep it simple. Make it easy. Apple knows this. So does Netflix, which is expanding its subscription service online. But Amazon straight-out failed in this area with its clunky Unbox download service. So it went back to the drawing board and has a new effort out today.
The new store, called Amazon Video on Demand, has 40,000 movies and TV shows and ups the ante in the online video business with two significant breakthroughs. First, Amazon has partnered with Sony Electronics to get the store directly into the TV -- Sony Bravia TVs, specifically. Second, Amazon holds the videos you buy on its end, and you can watch them by logging in to Amazon from different computers or devices.
Amazon shares are up less than 1% to $72.13. Here are more details about the service, which Amazon chose to announce in today's New York Times.
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