Volkswagen wants America
Posted
Sep 04 2009, 11:49 AM
by
Kim Peterson
Rating:
Volkswagen (VLKAF) wants more sales in the U.S., and will start building cars with more "American flavor," MSNBC.com reports.
That means bigger. And cheaper. VW is considering expanding into seven-passenger crossover SUVs in hopes of boosting its U.S. sales to 800,000 cars a year. Worldwide, Volkswagen wants to get to 10 million cars sold by 2018 (it sold 6.2 million last year).
Volkswagen is hoping that it will appeal more to people who buy Toyota Camrys and Honda Accords, reports Dan Carney.
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It's also moving more car production to the U.S. It will build cars in a new plant in Chattanooga, Tenn., starting in 2011. That plant will be home to a mid-sized family sedan. Volkswagen is also planning a larger replacement for the Jetta.
Volkswagen has a small but enthusiastic fan base, but has found that its unusual features tend to confuse newcomers, MSNBC.com reports. So it's going to make some features feel a little more mainstream while trying to retain the unique VW feel.
And therein lies the dilemma. Can VW make its cars look like other cars without losing its current fans?
Volkswagen is also trying to overcome a reputation for poor quality and poor service at its dealerships. It says it's already fixing those problems.
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