A 'clunkers' sales flurry
Posted
Sep 01 2009, 11:49 AM
by
Kim Peterson
Rating:
Don't be fooled by the headlines. Yes, the cash-for-clunkers program helped Ford (F) boost sales a remarkable 17% in August from a year ago. It was the first time since 2006 that sales went up for two months straight, The New York Times reports.
For a brief few weeks, the auto industry sprang back to life. People flooded into dealerships, buying cars into the wee hours of the morning and taking advantage of rebates of as much as $4,500.
Bing: More on cash-for-clunkers
But as soon as cash-for-clunkers ended, dealerships turned back into ghost towns. “Dealers are saying as soon as the program ended everything stopped dead,” industry consultant John Casesa told Bloomberg.
Don't expect next month's sales to be as cheery. And in fact, analysts were somewhat disappointed by Ford's August total. They had expected sales to be higher, somewhere in the range of a 33% to 39% increase.
So either the analysts were too optimistic, or cash-for-clunkers wasn't as successful at boosting sales as some had thought. Nearly 700,000 buyers took about $2.88 billion in rebates, MarketWatch reported.
The biggest sellers in the program were foreign cars: the Toyota Corolla and the Honda Civic. American cars were at the top of the trade-in list, and included the Ford Explorer SUV and the F150 pickup (pictured).
Ford was the first of the Big Three to report August sales. Chrysler is expected to disclose a 15% drop in sales in August, the Associated Press reports. Analysts expect that General Motors' (MTLQQ) sales fell 16%.
Toyota and Honda were expected to see the first sales increases this year, with sales up an estimated 8.9% and 3.2%, respectively.
At the time of this writing, Kim Peterson did not own shares of any companies mentioned.
Related reading:
A 'cash for clunkers' frenzy
'Cash for clunkers' off to a hot start
Could your clunker bring you $4,500?
Cash in on the ‘clunker' bill
Keep your old clunker or buy a new car?