First and foremost, they need to drop the name "Taurus" ONCE AND FOR ALL.  I love and am a long time driver of Ford products, and thought the "Ford 500" was a very nice car.  When they changed it to "Taurus" that went right out the window.  It was cool and game changing in the mid 80s, but that time is long past, and driving anything called a Taurus to me carries a stigma that I have no interest in harboring, especially for that kind of money.

$26,000 to start?  Please....I'll be shopping for a new full-sized Honda Accord starting at $22,000.

I've seen the new Taurus up close, sat in the driver's seat, and can tell you that this is a very nice car now.  Not nearly as boring as the previous model.  The exterior styling is a little more like the Chrysler 300 (esp. from the rear), but to me that's not a bad thing.  The interior is luxurious and very well done.  And the new SHO model will provide excitement.  If Ford can add a hybrid (or diesel) to cover the high fuel cost contingency, they just may have a winner.

I love FORD products because I have never had any problems with them. Ford makes a good product that has very few problems.  I just sold my 2001 Ford Taurus with 254000 miles on it and did very little upkeep on it.  I have had GM products an have always had transmission problems with them.  Chrysler is no better due to problems my wife has had with her PT, air conditioning, dash breaking, foglight defect!!   I wish FORD the best of all car companies!!!!!!!!!!

forkboy--The Taurus is classified as a full size car and the Accord is a mid size.  The Taurus has much more interior room, a larger trunk and engine.  The Ford products that compare to the Accord are the Fusion and the Mercury Milan.  Also, a Honda at 22K is a four cylinder model.  A Fusion or a Milan 4 cylinder would be less than 22K and they both offer higher quality according to JD Power.  Do a little more research.

Ford needs to get radical...the original Taurus was truely groundbreaking..no one had ever seen such an aerodynamic car since...as compared to its' competitors.

 Ford tried but chickened out by giving us the XR4ti...based on the Probe III series of concept cars. It was a half hearted try as they already had the Probe V design..a much more radical version. Abandon the boxy angular school & enbrace the 'wind'....if they do look forward and believe the aerodynamic look is the way to go...they will sell a million of them.

And the American Auto Industry wonders why they're failing...miserably???  The Taurus is the symbol for everything that is wrong with US auto-makers!  Alan Mulally and other US automobile executives need to simply step out of the way.  Your time has long since past.  Your ideas and motives are truly outdated.  I laughed when I read the headline that Ford decided to bring this automotive abomination back into production!   Great work guys!!!  

Does Taurus still have the bad transmissions?  I bought a new Taurus station wagon when they first came out back in the 80s  and the transmission overheated constantly.  I would go through a puddle and steam would cloud up out the right side.  I had it replaced when the gears went out and the guy who did the work said to use only the high grade synthetic oil in them and to top it off over the dip stick level to keep the transmission from overheating.  I traded it in instead on a Chev Truck.  I have shied away from the Fords since.  I hope they fixed the problem as I would never buy another one if they didn't.  

I bought some stock in Ford, so I hope them all the success in the world.

   For the price that you would pay for the new Taurus, you can get a fully loaded Hyundai Genesis and have top of the line luxury & service, top of the line warranty (If you ever need to use it), and it doesn't break down! When any one of the former "Big Three" can match that, I'll buy one of their powered shopping carts. And I used to work for Ford too. If Ford stays afloat at all, it will be with help from Ford of Europe. The Japanese car makers had the upper hand from the 80's to a few years ago, but now South Korea has got it.

Hyundai isn't all its' cracked up to be!

 I worked at a dealership briefly & saw the corruption...They cheat on R&D...they have nationwide "contests" for up & coming engineers, steal their ideas with government collusion......With a nation of "Ideas" why pay for a R&D dept.

Oh and don't even get me started about the EVAP systems that like to spontaniously ignite the gas tanks...guess it won't get any notice until the char-broil bodies start to add up.