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Can the Chinese still save us?

Posted Dec 04 2008, 02:24 PM by Anthony Mirhaydari
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One cause of the epic global slowdown deserves a closer look: the Chinese consumer.

No other private-sector force is able to offset the dramatic capitulation of American consumers and their counterparts in Europe, Japan, and elsewhere. No one else is willing or able to muster the purchasing power necessary to kick start the recovery.

Party leaders in Beijing need to encourage their citizens to tap their impressive savings (as high as 50% of income recently) to engage in American-style shopping sprees. Consumption has lagged economic growth in China for the last 10 years. This must change, but the clock is ticking.

Many are concerned that after a record fall in the yuan vs. the dollar this week, China will continue to play the currency manipulation game and focus on exports. However, I don't believe malice nor militant mercantilism led China's State Council to announce its intention to use all available tools including "interest rates and exchange rates" to maintain stability in its financial system.

It's cold, hard fear. Even after announcing a massive $586 billion economic stimulus package, focused on infrastructure and social programs, civil unrest among the unemployed continues to rise. And in a country of more than 1.3 billion, popular protests can quickly turn to revolution.

It's a two-way race against time. Each day that global demand remains low increases the risk of a deflationary spiral -- the effects of which I outlined in a previous post. But as China tries to enact policies that encourage consumer spending, it must also battle unemployment caused by a construction slowdown, factory layoffs, and a real estate slump.

It is in this context that the recent weakening of China's currency makes sense. In order for China to successfully reorient its economy, unemployment must be kept as low as possible during the transition. If it doesn't, Chinese consumers will continue their miserly ways if not revolt outright while the global recession becomes something much worse.

Anecdotal evidence suggests this scenario could very well be playing out. Jing Ulrich, JPMorgan's director of Chinese equities, paints a sad picture: "Our discussion with operators have found a similar slowdown among some apparel and luxury goods retailers. Even mass-market food retailers and fast-food chains have shown signs of moderation since mid-October." Other indicators, from disinflation to house prices, provide corroboration.

As a sign of just how interconnected economies have become, the hopes, dreams, and futures of America's citizens depend largely on the effectiveness of communist bureaucrats in China. If they decide to enact Depression-era U.S. trade policy and dump exports on the world, disaster will follow.

But if they successfully hold the line on their currency, expand social safety nets, increase employment in service and consumer-oriented sectors, and open themselves to high-value exports from other nations, the Chinese could very well save us all.

Feel free to comment below. I can be contacted at anthony.mirhaydari@live.com

Related reading:

Recession: Beginning of the end or just the beginning?

The 'frugal future' has arrived

Credit card cutbacks hit consumers hard

Mourning China

Comments

 

The answer does not lie in further consumption to stimulate the economy...be it the chinese or any citizen. The problem is that our economies are focused on producing consummer items that produce only immediate gratification, and speculative investments (i.e. real-estate, stocks, CDO's, CDS). Hence money spent on a consumer item, leaves us poorer financially, and when speculation is exposed as the ponzi scheme that it really is, or speculation prices exceeds the income required of those unfortrunate persons still trapped in the pyramid to support it, the  debt-based finance cycle collapses.

Our economies should focus a substantial effort on producing items, projects and systems that provide a long term stream of wealth. And what is wealth? That which produces an living environement that is sustainable, comfortable, robust, and yet affordables and available to the citizens of the nation. Hence Clean renewable energy. Food that is nutricious and in sufficient quantities to be affordable, grown from farming/fishing practices that do not destroy environment from which we get our food. Reducing pollution; renewing and strengthening our land and environement, so that it can cope with the inevitable effects of climate change. Medecine and healthcare. A legal and regulatory system that is foresighted, active and strong, to help promote integrity and the 'common good' in our political and legal institutions, not cronyism or the outright corporate socialism we have to experience now. There are numerous projects availalbe, and we will need the unique strengths which governement, private enterprise, and individual citizens could bring. We need vision (which I hope Obama can bring). There certainly must still be profit in the system (as we all know that socialist/fascist governements inevitably crush the initiative, innovation and individual leadership in their societies). It will be difficult, but the result will true wealth, and a better future for all.

"The Chinese Consumer" , "Impressive Savings", "50% of income" are you completely out of your mind or just completely out of touch with reality in China.  First off, have you ever been to China?  I’m not talking about the staged Olympics façade.  I’m talking about real China without the cameras and official spin.  These are people so far removed from the “realities” of your world that these statements are totally out of touch with the situation.   The lucky few Chinese workers make 50 – 75  cents an hour working in factories making useless crap that gets shipped to the US and around the world.  Trust me; the last thing they are thinking about is joining in on the consumption of useless junk.  People have been talking about the great potential of the Chinese Consumer for over 20 years, wake up!  Here’s the reality, they’re not caught up in the spend, spend, consumption mentality of the “modern world”.  Chinese consumers are too smart to give us their hard-earned money.   They still value what really matters and guess what; it has nothing to do with buying lots of “stuff”….  Sadly, even if they did start to spend, exactly what are you going to sell to someone that makes $1000 - $1500 per year that is “Made in the USA”.  ???   A $60,000 Escalade???  Made by workers making $75,000 - $100,000 per year here in the USA.

from my own asian perspective, i think its impossible to erode more than a hundred years of traditional values in frugality in the Chinese and these so called American style shopping sprees are not exactly exemplary models of spending seeing that it landed the US into the economic state that it is in now.

I think this suggestion is just so far out of this planet! It might be better to wait for paper bills to rain from the skies.

The problem is that the developed world has about 400 million baby boomers who are ready to retire.   Ever 40 years we have this generation change in demand.  What has hurt is legalized abortion this has removed about 600 million consumers from the developed world. We need China, India, all 53 African countries and all 34 South American/Caracom counties to provide demand.  The depression we are in will last about 7 to 10 years.  Just look at Japan.

Bravo, I hope the Lone Voice will Not be alone anymore!

Shopping sprees are not the best solution I think.

I have to agree with the Chinese Gov't approach with respect to the infrastructure plan for stimulous. It should put alot more people to work, to make wages and and savings, and build on what they already have. It should also drive demand for constructio/raw materials, which it should buy a large quantity fromthe USA, and sqaure this trade deficit up, and balance this problem.

China should move cautiously in regaurds to spending on bs, and look at the big picture. Their success is still young, and it's foundation solidified.

Please don't go crazy with mindless consumerism

The solution to the bad economy is simple.  Rather than bail out big business, by giving them tax dollars to improve their balance sheet, bail out the consumer.  

Every 2007 tax payer age 18 and older with an adjusted gross income of less than $200,000 should be given a tax refund of $10,000.  That is approximately a $1.5 trillion dollar bail out for tax payers.  

If only 4% of the total $1.5 trillion is used to purchase new vehicles the automotive industry will receive a $60 billion increase in revenues.  Not only will the new business save the auto industry it will create jobs for tax payers.  

If 10% of the $1.5 trillion is used by tax payers to reduce debt financial institutions will receive $150 billion in cash from debtors.  This will improve not only the financial institute’s balance sheets, but it will also help tax payers improve their financial position.

If another 10% of the $1.5 trillion refund is invested in the stock market 401-K’s and other retirement plans will rebound as the stock market recovers with the influx of new cash.  

Our economy is two-thirds consumer spending.  Now is the time to give tax paying consumers a bail-out.  Consumers built this economy by spending their money give some of their money back government and let the market take care of itself

Chinese should be given the opporunity to invest in U.S. real estate, and we in turn will allow them to be American citizens.

All I can say is good for them if they are saving 50% of their income.  The reality is society expects us to spend all we make and we are almost forced to do so.  Do the wealthy spend all?  NO, the guy making the 100 million a year is putting back the vast majority.  For that matter, he doen't have to spend any he earned and only live on the intrest.  We should be asking the overcompensated to spend to stimulate the economy as they are at the root of the issue.

the united states consumer seams to be eating good,look around!

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