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Oprah 'kindles' the holiday fire for Amazon

Posted Nov 03 2008, 04:25 PM by Kim Peterson
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I should have known a movement was afoot when my mother called me raving about a bookreader she had just seen on Oprah. How many other mothers had that same conversation that day, and will receive Amazon's Kindle reader in a brightly-wrapped package next month? (Don't worry, my mom doesn't read this blog.)

 "I'm telling you," Oprah said on her Oct. 24 show, "it's absolutely my new favorite thing in the world."

Advertising Age looks at the Oprah effect, and predicts brisk Kindle sales this holiday. Amazon's Web traffic jumped 6% that day compared with the Friday before. The number of Google searches that included the word "kindle" grew 479% on Oprah day and went up even more the next day.

The traffic from Oprah.com direct to Amazon.com increased 15,458% on the day of her show.

But does Oprah move the market? Amazon's share price actually dropped slightly on Oct. 24 to about $49. But it's been on the move since then, closing today at $55.77.

Amazon doesn't release its Kindle sales numbers, so AdAge has to rely on third parties to get some sense of what Oprah's endorsement might mean for the company. It could be significant. Maybe Amazon should add an Oprah line item in its fourth quarter earnings report.

Update: Looking for some good Kindle-fied reading? Check out "The Disciplined Investor: Essential Strategies for Success" by my Top Stocks colleague Andrew Horowitz. It's a good deal, and it's delivered via the Amazon Whispernet. Fancy!

Related reading:

We hate the Kindle. Er, on second thought...

Amazon's Kindle unlikely to set the world on fire

Amazon CEO talks Kindles and horses

Comments

 

Whatever Oprah endorses seems to be latched onto people who are apparently too lazy to do the research themselves.  She's got her hand in everything - books, products, politics.  

A step in the right direction, but why can it hold only 200 book titles?  That might not make it through an undergrad program.  Need to up the gigs.

If people knew more about the real Oprah, they would be less influenced by her opinions. While she speaks of what's best for children, she has never conceived one; while she speaks of what's best for women in marriage, she has never been married; while she speaks of sexual matters concerning  us all, she is asexual. She alone sits atop this moribund culture of hypocrisy and, sadly, mediocrity. Her daytime audience consists of a lazy, uneducated underclass, and an over-privileged, sentimental, liberal upperclass.

I happened to home sick the day this show with the Kindle aired.  Honestly, I was apalled.  It was like an informercial.  Oprah must have said Kindle 30 times in the first 10 minutes.  Then later she offered a $50 coupon for one on her site.  I actually went to Amazon to see the price and couldn't believe anyone would pay $300+ after a coupon.  Does anyone think Oprah doesn't get a a commission off each one that is sold with her coupon code.  What a racket!

I hope Oprah talks about how the liberal left are treated much better outside the US and that's where she plans on spending most of her time. Maybe some people will follow her...

If course it's Oprah's favorite thing - $350 is pocket change, and she only reads NYT bestsellers anyway. Why pay $9.99 for a book, only to have this thing hold 200 titles? What happens when you have too many books? I can see it be something useful for students, but then you can't make notes in the margians either, nor referece a book you may have had to get rid of for space reasons.

How about all the old ladies foaming at the mouth to get their Kindle go to the local library instead and save their Social Security check for important things, like their electric bill.

As a Kindle owner, I have to say that I absolutely love it!  And I got it long before Oprah endorsed it.  And to be able to hold more than 200 books, all you have to do is put in a memory card.  All of the books that I have read, I then transfer over to the memory card to open up memory inside of the Kindle.  But I can transfer those books back.

If you know someone that loves to read, this is a pricey gift, but definately a great buy.  I especially like buying books that even with discounts I would be paying around $20/book, and most books are no more than $9.95/each.

Enjoy you kindle, I do!

I've wanted one ever since a friend of mine got one last year. I've been waiting for the price to drop more.  A friend told me that by buying it through Oprah's website it was $50 off.  My family rushed online and bought it for me for my birthday and it arrived last night.  It's amazing.  You can store about 200 books with it's current embedded memory, you can add an SD mem chip to hold more books. And Amazon keeps your books on file so you can delete from the Kindle and download them again when you want to reread them.  Plus, I love the fact I can upload word files from work to Amazon and they will resend them to my PC free in Kindle format.  You then just use the USB cable to load to the Kindle.  I'd rather read on them on the light small kindle than on a heavy laptop or waste paper printing them.  There is a small fee if you want Amazon to deliver the converted files directly to the Kindle.  My biggest praise is that I can readily change the text to 6 different sizes.  I don't need my glasses to read anymore.  I LOVE THE Kindle.  You can even load music on it.  Too many nice things to say about it.

I'm not big on Oprah but, I'd gladly pay the $300 for this device.  Less space needed for books that I'll only read once, no wasted paper.  It's light and easy to keep with you.  I've gotten caught having to wait at the auto repair shop and doctor's offices so many times. Now I can download and read a book, magazine or newspaper in less time it takes for the service people to ring up my bill.  Plus, the books for Kindle are less expensive than the ones you buy in paper form.  If you read a lot you'll make up the difference in cost and convenience.

Way to go "cc"!  People place way to much validity on what 'Oprah Thinks'!  I am an avid reader and in my opinion, there is nothing like reading a BOOK!  I just like the idea of traveling to the bookstore/library and perusing the shelves.  Leave it to Oprah to take the fun out of that.  Can you imagine giving a Kindle to your 6 year old?

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