Oprah 'kindles' the holiday fire for Amazon
Posted
Nov 03 2008, 04:25 PM
by
Kim Peterson
Rating:
I should have known a movement was afoot when my mother called me raving about a bookreader she had just seen on Oprah. How many other mothers had that same conversation that day, and will receive Amazon's Kindle reader in a brightly-wrapped package next month? (Don't worry, my mom doesn't read this blog.)
"I'm telling you," Oprah said on her Oct. 24 show, "it's absolutely my new favorite thing in the world."
Advertising Age looks at the Oprah effect, and predicts brisk Kindle sales this holiday. Amazon's Web traffic jumped 6% that day compared with the Friday before. The number of Google searches that included the word "kindle" grew 479% on Oprah day and went up even more the next day.
The traffic from Oprah.com direct to Amazon.com increased 15,458% on the day of her show.
But does Oprah move the market? Amazon's share price actually dropped slightly on Oct. 24 to about $49. But it's been on the move since then, closing today at $55.77.
Amazon doesn't release its Kindle sales numbers, so AdAge has to rely on third parties to get some sense of what Oprah's endorsement might mean for the company. It could be significant. Maybe Amazon should add an Oprah line item in its fourth quarter earnings report.
Update: Looking for some good Kindle-fied reading? Check out "The Disciplined Investor: Essential Strategies for Success" by my Top Stocks colleague Andrew Horowitz. It's a good deal, and it's delivered via the Amazon Whispernet. Fancy!
Related reading:
We hate the Kindle. Er, on second thought...
Amazon's Kindle unlikely to set the world on fire
Amazon CEO talks Kindles and horses