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Used video-game sales annoy EA

Posted Aug 28 2008, 05:31 PM by Kim Peterson
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Video games are always something I buy used, if I can. Oh sure, there's nothing like unwrapping a pristine copy of "Grand Theft Auto IV," but in general, video games don't deteriorate as they move to the second-hand market.

The gaming industry doesn't make money off of a second-hand sale. And that's a "critical situation" for publishing giant Electronic Arts, an executive with the company told GamesIndustry.biz. How to fix the problem? Shifting the revenue focus online by adding more online content and tools to games.

EA is clearly annoyed with used-game sales. It's trying to make the case that by selling so many second-hand games, retailers actually cut into the revenue they would get from new game sales. (I can hear GameStop laughing already).

But EA is smartly not going to take this fight to retailers. That's a lost cause. The company is better off selling online addons for games, such as new maps, levels and characters.

Comments

 

Dudes get a F***’n life. Buy a ball and glove (no key code needed) all you need is another human being to actually interact with in person.

lol. EA is crying over re-sales? go figure. if they hadn't butchered the C&C name so bad (just watch the video's for RA3's units) they would still be well above the rest of the pack. and i'v still never fully forgiven EA for the death of Westwood; the reason C&C games are , in my opinion, worthless.

and Maytag lays the hammer on the head. BF1942 had a full single player mode, not much of a story but i can deal with that. BF2 caps single mode off at 8 peeps; sorry, PC is not the greatest but if it can handle 7 supremem AI in SupCom, it can handle more then 7 AI in BF2. BF-V wasn't bad, catchy music too.

i used to get so mad i would start yelling every time the next gen console came out cause every one would start banging the 'PC is dead' drums. i don't get mad any more because it's true. console didn't kill the PC; players pirating the games didn't kill the PC; Bull **** slinging ****sucks like EA, who repeated release sub-stand games and say they raised the bar, while charging people the more money for less content killed the PC gaming industary.

maybe EA will bought out by Sony and we can get rid of both at once.

www.youtube.com/watch

This issue is as simple as supply and demand.  Build a quality product and people will buy it.  It is in the nature of the industry that games do not last that long...people get bored.  If you don't like it, build widgets, or get more creative but don't complain.  Sounds like EA needs to revisit their business model if they can't seem to make enough profit selling $50.00 games..

"I'll do you one better--don't play video games...save thousands of dollars over the course of three or four years. Invest the money elsewhere. What a novel idea, I should write a book!""

Or you should die in a fire,

really what is the point of living life...if you don't enjoy it?

I agree with MaytagManIAm.  Spending $50-$60 on a game that has very low quality is so frustrating.  These days you have to be very conscience of what you're buying.  When you go to buy a car or house, you don't just show up a say "I'll take that one."  You must do your research.  Read previews for upcoming games, and if you can't find alot of information it's not worth your money.  Research the developer's past games, and read the reviews for them.  But, as for buying used games I say God Bless America!  Capitalism at its finest.  You don't see auto companies fussing because someone sells his/her car to their neighbor for cash.  It's just something that is factored into the manufacturing of each product.

If EA made better games, people might atually shell out 50 or 60 bucks to buy it new. Or better yet, retail them at a price comensurate to the actual cost of producing it.

I find this funny, but completely understandable.  I work at Gamstop and the used games are sold on average at a 60% mark up of the value that they were traded in for.  None of that profit is seen by any other company but Gamstop.  Also I found this interesting; Gamestop is a branch/owned by Barns and Noble.

Why should the gaming industry have the unique privledge of preventing a honest customer from selling something they payed for and own (these games aren't leased). Imagine if I bought a car and was not allowed to resell it, etc. The industry complains about piracy - well the more they oppress their cash paying customers, the more piracy will expand and good customers will walk away. Perhaps they should give the customer the option to pay the regular price for the game with full ownership including resale, relaod, etc or sell a leased version of the game with all of J.W.s restrictions (see above) for a reduced price. Then at least the customer would have the option and understand what they are agrssing to.  

J.W's idea is pretty uninspiring.  Purchase a software product for an operating system that is well known to require re-installation over the course of it's life, and lose the investment if you need to do so?...Yeah, not thinking so.

Of course, K.K. is probably even more short sighted.  If you bought a new title, averaging 50 dollars, every single month for four years you'd spend twenty four hundred dollars.  If you purchase a massive multiplayer online game for fifty dollars, then spend fifteen dollars a month for four years to maintain it, you've spent seven hundred fifty five dollars.  You won't many entertainment items that cost less, particularly if considered on a dollars per/hour basis.  If you don't have twenty four hundred dollars budgeted for four years worth of entertainment...get out more.

As far as used games go...well, it's a mixed bag.  

Thing is, companies are notorious for releasing unfinished content--and EA is the front runner for this.  Buy a game at release(hence, sticker price) and you'll patch it regularly for at least a month, maybe much longer, during which time you'll enjoy decreased functionality from your product.

Buy it used--download one patch and you are good to go.  The game works, no fuss, no muss.

So, in my opinion, the solution isn't to give "mini patches" with increased content for registered users or purchasable add-ons(not expansions, thats different).  The solution is to ship it out the door finished, get a reputation for games that will work as-purchased, and soon you'll find more people willing to shell out full price for your products.

Or, novel thought, people get bored. I own a used game store and most of my business stems from people who show up with a stack of games they're bored with and swap them out for games they want to check out. I mean, why punish people who get bored with a game? I have folks who love a game someone else would have literally paid ME to take off their hands.

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