Used video-game sales annoy EA
Posted
Aug 28 2008, 05:31 PM
by
Kim Peterson
Rating:
Video games are always something I buy used, if I can. Oh sure, there's nothing like unwrapping a pristine copy of "Grand Theft Auto IV," but in general, video games don't deteriorate as they move to the second-hand market.
The gaming industry doesn't make money off of a second-hand sale. And that's a "critical situation" for publishing giant Electronic Arts, an executive with the company told GamesIndustry.biz. How to fix the problem? Shifting the revenue focus online by adding more online content and tools to games.
EA is clearly annoyed with used-game sales. It's trying to make the case that by selling so many second-hand games, retailers actually cut into the revenue they would get from new game sales. (I can hear GameStop laughing already).
But EA is smartly not going to take this fight to retailers. That's a lost cause. The company is better off selling online addons for games, such as new maps, levels and characters.