Two opinions on Garmin shares
Posted
Jul 31 2008, 01:15 PM
by
Kim Peterson
Rating:

Navigation device maker Garmin hit a 52-week low this week after the company said it will delay its new cell phone, called Nuvifone, until next year. Garmin had been trying to get Nuvifone out before the holidays. The company also missed expectations on quarterly sales and profit and lowered guidance for the year.
As I've said before, Garmin's days as a high-flying stock are over. This company is being hammered by falling margins, economic turmoil, nimble rivals and by GPS-enabled cell phones taking away from market share. Garmin must retrench and figure out a new strategy; the question is what kind of company will it become?
Garmin's announcement disappointed investors who viewed Nuvifone as the starting point for Garmin's strike back against new cell phones with built-in GPS navigation. Garmin itself had pegged Nuvifone as part of a strategic shift away from its traditional GPS devices, which have been declining in price and hurting margins. Shares are up less than 1% today to $35.28. A year ago they were at $99.
At Seeking Alpha, two posters have different opinions on Garmin. Matthew Rafat bought shares at $36, and said Garmin could have some unexpected upside if oil prices are abnormally high and if the dollar firms up.
But Greg Feirman questions whether Garmin has lost its direction, and says he's not buying any shares yet. "It could be that its business is under so much pressure from the
economy, competition and saturation that it still has a ways further to
fall," he writes.
I admire Garmin for trying to reinvent itself and innovate in new areas. The Nuvifone is a good start, but it's been delayed by the technical demands of phone carriers. If Garmin gives us a sophisticated, top-notch device that can compete in today's aggressive smartphone market, a small delay won't matter.
Related reading:
Garmin falls from its pedestal
Bummer year for Garmin
Consumer electronics disaster ahead, analyst predicts
Garmin trades all over the map