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Teens and cell phones: a saturated market

Posted Jul 21 2008, 12:42 PM by Kim Peterson
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Talk about a saturated market: 91% of 17-year-old girls had cell phones last year. That compares to 78% of 17-year-old boys, according to a research study mentioned in the New York Times

The teen segment is hugely important to cell phone companies, but the study's author says growth is going to slow simply because 100% penetration isn't realistic. That could be problematic for companies zeroed in on this market.

Educational company LeapFrog gets 'em young with a phone called the TicTalk that lets parents control which numbers are called and when the phone can ring. By age 13, 57% of teens had cell phones, according to the study.

Saturation creeps in during the older years, and cell phone companies are fighting this by turning to a still-unexplored area for teens: the smartphone. Only about 20% of teens own a smartphone like Apple's iPhone, according to News.com, but the industry is betting on fast growth among the age group. More teens want an iPhone than a new car, according to a study out last year.

While mobile carriers are trying hard to lure teens with music, games and video features, experts say tech giants like Apple and Google will have more success at "side-loading" applications into cell phones.

Comments

 

I agree kids want phones but not more than a car or that they want an iphone.  I have a treo and my kids hate it.  They want something tiny that looks cool.  My daughter and I are fighting right now because she wants the env2 and our carrier doesn't carry it.  

I also don't like that the phone carriers want to put so many gizmos on a phone.  That's part of the problem with teen deaths in driving accidents, they were texting or playing a game, or trying to read email.  ITS A PHONE, talk on it, put a gps chip in it so parents can locate them and maybe a calendar and stop with the other stuff.  That was a pc is for.

cars have radios', use email on your computer, want to text---sorry its illegal to text and drive (not to mention stupid). Use a phone to talk, with a hands free device if your driving and forget all the other techy stuff for when your grown and actually need it and are smart enough to know when and where so you don't kill someone or yourself.  

Teens want and iPhone - my 7 year old wants one!  If I put mine down for a minute she wants to use it - she was teaching adults how to use it in the Apple Store. My five year old can also use it.   I can't imagine that Apple won't have huge market share among every age group as the price comes down.

I feel that IPhones and other cellphones should have the same or as much gadgets, as what you can get on your computer.  I myself have the iphone and it helps when I am on a business trip and i forgot to bring my laptop. The phone is really usefull for when I am at a place where I am unable to use a computer.  My son is 18 and he has an iphone and he likes it as much as his computer.  If people are so upset with the iphone or any phone in general having texting etc.  Then either don't buy the phone or tell the retailer to  limit how many texts etc, or just have the feature blocked.  No one should be complaining, if kids are making non-intellegant choices its thier fault for not being reponsible enough.  Doesn't mean phones should no longer have email or videos etc.

Kids should not have cell phones!  Texting, talking, games- how well can we monitor who our children are talking to and what is being sent in text/picture msgs when they have a phone of their own, not to mention the distraction of cell phones in school and while driving?  Remember the good old days when you told your parents where you were going and you stayed there.  If you wanted to go somewhere else, you would call home- on a land line- and ask.  Parents knew each other and had all of their kids' friend's phone numbers posted on the fridge.  I remember that time, it was only about 10 years ago for me!  Teens don't need cell phones!  There are some benefits, but the negatives far outweigh the positives!  

Im 17 and If I can say so I would call myself quite mature. I have my license I get excellent grades and I am about to start up my own renovations company with my Older step brother. Yet I still do not have a cell phone and have no use for it. It would only be another expense to my already growing expenses. Gas is a killer but Id rather be able to drive and see my friend or my client in person then over the phone. Human communication is losing the battle in the new world of technology. And it will continue to lose the battle. It is hard because technology is a language...and everyone speaks it. Everyyear there is a new phone, a new computer, a new ipod and the things keep getting smaller and smaller. It is gettin a little ridicolous actually. I do not need a phone because everyone I know has one so I can borrow that in times of need or someone can call who I am with's cellphone if they really need to reach me. All in all I see no use for me to have a cell phone when I have a land line, ever.

That being said, I do envision a world in 10-20 years where there will not be landlines and only cellphones will exist. My step brother does it already. Pleasure or business, it is both the same phone.

12 TO 17 YEAR OLD KIDS HAVING CELL PHONES ?? THE PARENTS MUST BE STUCK ON STUPID !! DON'T GIVE ME THEIR EXCUSE,(WE ALWAYS KNOW WHERE THEY ARE ) KIDS LIED YEARS AGO,AND THEY STILL LIE NOW. WHEN YOU GIVE THESE KIDS CELL -PHONES, IT'S LIKE GIVING THEM A TICKET TO THE DARK SIDE OF THIS WORLD!!! ALSO ASK YOUR KID TO SHOW ON HIS CELL PHONE WHO THEY TALK TO, AND GET READY FOR A  FIGHT !! CASE CLOSED!!!!

Next month (August 2008) many schools in Ohio will be starting classes. I'm glad I won't be one of the teachers having to deal with classroom interruptions from kids using their cell phones!!!! But these kids will get away with it, THEY ARE SNEAKY!

Schools should make it mandatory for ALL students passing through the front door to leave their cell phones and with proper identification, can retrieve them on their way out when classes are finished!!!

In some cases, cell phones are OK for high school students, but come on now....elementary students have no business owning a cell phone!

I am against children having cell phones ("children" being anyone under 18 and/or in H.S. or below). I don't feel that they need the flexibility that adults do, of receiving calls wherever they are. I also feel that, as several people below me have said, that they are a distraction, and do not provide the same level of parental supervision that a home phone would provide (be it a landline or parent's cell phone). I can see the benefit of the phones that only provide service to and from mom, dad, and grandma (for the young ones), or sending your teenage child out the door with your cell phone when they go out at night, but only for emergency use. They should not have their own phone that they can use at school, or in their rooms at night. My niece is 12, and recently won the cell phone battle with her mom, which disappointed me. Now she texts me silly nothing texts all of the time, and I find it annoying and ridiculous. I can't see giving my child their own cell phone. When they are old enough to pay for it themselves, then fine, but until then, I will only let them borrow mine when I see fit.

Why can't people simply state their case as a comment instead of makeing a demand?  I'm a college student and my cell phone is pretty awesome, and the gadgets are useful to me, and entertaining as well.  

I'll admit I txt while i drive at times, but its about the same as changing the radio station, or switching a cd.  It is a distraction that I chose to let distract.  Parents have to make thier own decisions about kids and cell phones.  

Some kids use them for what a good purpose, communication.  I did when I was in high school.  If you think your kid would do stuff you wouldnt like to if they had a phone, you should question how they are raised or the person they are, not the cell phone company for seeing a desire and filling it.

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