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Casual restaurants burned by inflation

Posted Jul 21 2008, 04:41 AM by Anthony Mirhaydari
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It's not just health-conscious diners who should be concerned about restaurants like Cheesecake Factory, Red Robin Gourmet Burgers, P.F. Chang's China Bistro, and Texas Roadhouse.

With food and fuel inflation at critical levels, investors should be worried about the health of the entire casual dining sector, including companies like Darden Restaurants and Brinker International, operators of Olive Garden, Red Lobster, and Chili's.

All must contend with rising food prices, especially for meats, seafood, and dairy products at a time people are drastically reducing discretionary driving and rediscovering the joys of eating in. A recent Nielsen survey of 50,000 consumers found that 52% are eating out less often.

This has happened before. Research by Morgan Stanley analyst John Glass notes that during the inflationary period of 1979 and 1980, traffic fell nearly 4% as consumers were forced out of restaurants and into grocery stores. In fact, although limited somewhat by data availability, Glass was able to uncover a moderate statistical relationship between gas prices and restaurant traffic.  

Traditionally, restaurants were early-cycle performers that perk up just as a recession reaches its nadir. But by all indications, this won't be a typical recession in either length or severity for a majority of Americans. And a comparison to the last consumer-led recession of 1990-1991 doesn't offer much solace to current shareholders. Those were the good old days of cyclicality: Margins actually expanded as a slowing economy brought down food and labor costs.

Now, food prices are decoupling from the American consumer; to be determined by Asia's appetite for protein and petroleum. Labor costs are on the rise as federal minimum-wage legislation continues to be phased in over the next two years.

There is also the issue of artificial demand and oversupply. Empowered by swelling home equity, consumers enjoyed restaurant meals at an unsustainable rate during the go-go years between 2005 and 2007. During that time, restaurant sales grew faster than disposable income by $13 billion cumulatively. Decades of growth in per capita restaurant visits has hit a ceiling around 210 meals per year -- people just aren't willing, or are unable, to eat out more than that.

Corporate management, in a bout of unfortunate optimism, assumed all this new business would continue indefinitely. So they eagerly responded with new locations and new dining concepts like overzealous homebuilders. Not only are we faced with a glut of homes, but a glut of restaurants as well.

These new competitive pressures make any effort to pass on costs an exercise in futility. Cost-conscious consumers will balk at menu hikes, reducing traffic and further contracting margins as economies of scale are unwound.

Although valuations are tempting at these levels, I recommend avoiding the sector until underperforming restaurants are closed, real wages recover, and energy prices -- and therefore food prices -- come back down to earth. Plus, after a few more months of home-cooked meals, people might pay any price to order off a menu again.

(Disclosure: I don't own shares in the companies mentioned)

Related reading:

Experts wrong on economy. So go wild

Chipotle to collapse like a wet taco

Comments

 

I live in SWFL, where we have so many chain restaurants! They are all along the main road in our city.  They are many closings, but as an average restaurant diner, I do not know unless someone tells me, BECAUSE there are truly so many. So, in essense this article is accurate for my area.

i work in the restaurant industry and we hurt the most, cause it is hard to raise prices on a menu item even 25cents without people complaining, but people fail to realize that we are paying alot more for our product and the profit marging is so tight to begin with already.

Wouldn't hurt to see a few chains go out of business anyway.  Seems they all serve the same thing on their menus from tgi to dennys to chilis to perkins.  It would be nice to seem some authentic ethnic chains.

My family of 4 stopped eating out in March (When I stopped working except for 4 days per month.  No my husband does not make tons of money.  We are a military family).  We eat out at a restaurant 1 time per month and have fast food 1 time per month.  The money we save is unreal.  We can eat for a week at home on the amount of one visit to a restaurant.  This allows us to take a 7 day cruise every year (the kids go also), own a large home, have 2 new cars, a motorcycle, boat, 2 jet skis.  THe wonderful family time of eating around the table where we can have conversation brings the family together also.  We need to get back to the days when family was important and we actually wanted to spend time together and were interested in what each other did that day and reallly cared about what they are saying.  You can't even hear each other half the time in the restaurant because it is so loud and also you are being rushed by your waiter to get you out to get someone else in so they can get there well earned money.

I live in Dallas, but I'm originally from New York. Most of my friends in NYC tell me that chain restaurants like Chili's & Outback Steak House have seen a downturn in business due to NYC making it mandatory to post the calorie count on everything on the Menu. Talk about a wakeup call! People are avoiding appetizers like the Bloomin' Onion (2000 calories) and desserts as well, and going for some of the lighter chicken and beef meals (not many low calorie items on those menus). In addition to raising their prices from 5% to 15% on some items; It's no wonder people are eating more at home now.

In the Dallas area, however. I personally have not seen any change in the amount of people going to restaurants, especially on weekends and dinnertime. The lots are full and there are still lines waiting for a table. But, I myself, have cut back on the appetizers and desserts as well,  seeing that I can buy a quart of ice cream at Braum's for less than what these restaurants charge for a cup's worth. Also, even though I feel a little guilty about it. I find myself tipping less now. One dollar less in tips means one dollar more for gas.

I think eventually, if Gas, Energy, and Food prices keep going up, I'll be eating out a lot less often. And for those times when you just GOTTA HAVE Tex Mex or Chinese! I'll just go to the pick up/take out window and avoid tipping altogether since it'll be my Gas I'll be using to get there.

We are eating out less , not because money is less but I use eating out as a way to save time because I am very busy with three jobs. I also use eating out when I want to eat something that taste different than my cooking.It doesn't have to be better bacause I think I am a pretty decent cook. I am not sure eating in is cheaper if you account for the time it takes to cook , to buy the ingredients and the gas or electricity  used in cooking at home. The thing that maybe better with home cooking is  there is more leftover to heat and to eat for the following mealtime.

It couldn't happen to a nicer company!  My son worked for them for 6 months over 50 hours a week and they came up with some convoluted reason why he couldn't get benefits.  They also never gave him any breaks on an 8 hour shift.  It all comes home to roost.  I employ 4 people who used to work for Starbucks, another company that gaffs employees on benefits.

i am a server at a local italian restaraunt in pgh, pa. and i have noticed a considerable decrease in traffic over the past 6 months.  We used to have 1 to 2 hour waits on the wknds.  Now were lucky if we have a 1/2 hour wait.

but on the contrary - my family and i tried to have dinner at the olive garden this wknd and they had a 2 hour wait on sunday afternoon at 5:30!! go figure???

We dine out occasionally, maybe if the resturants cut the portions then they could cut the price and this might be attractive to draw more people in to their resturant.  We always end up taking a to go box.

It is amazing how there has been an increase in "new" customers at the higher end eatteries . Formerly the faithful to Burger King and other such casual dining venue, the new ones are dining on credit  cards as opposed to cash (used before) and having a blast doing so.

Where a family of 5m ate at Norm's or simular "Family" places and spent $50.00- tips included, not they eat at The Cheesecake Factory and charg $250.00 and smile as they order more to take home.

In a few months the letters willl go out, informing the credit card company of the BK, which they will pass to the upscale diniong facilities  as they strip the corp. bank accounts.

Dave L

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