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Casual restaurants burned by inflation

Posted Jul 21 2008, 04:41 AM by Anthony Mirhaydari
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It's not just health-conscious diners who should be concerned about restaurants like Cheesecake Factory, Red Robin Gourmet Burgers, P.F. Chang's China Bistro, and Texas Roadhouse.

With food and fuel inflation at critical levels, investors should be worried about the health of the entire casual dining sector, including companies like Darden Restaurants and Brinker International, operators of Olive Garden, Red Lobster, and Chili's.

All must contend with rising food prices, especially for meats, seafood, and dairy products at a time people are drastically reducing discretionary driving and rediscovering the joys of eating in. A recent Nielsen survey of 50,000 consumers found that 52% are eating out less often.

This has happened before. Research by Morgan Stanley analyst John Glass notes that during the inflationary period of 1979 and 1980, traffic fell nearly 4% as consumers were forced out of restaurants and into grocery stores. In fact, although limited somewhat by data availability, Glass was able to uncover a moderate statistical relationship between gas prices and restaurant traffic.  

Traditionally, restaurants were early-cycle performers that perk up just as a recession reaches its nadir. But by all indications, this won't be a typical recession in either length or severity for a majority of Americans. And a comparison to the last consumer-led recession of 1990-1991 doesn't offer much solace to current shareholders. Those were the good old days of cyclicality: Margins actually expanded as a slowing economy brought down food and labor costs.

Now, food prices are decoupling from the American consumer; to be determined by Asia's appetite for protein and petroleum. Labor costs are on the rise as federal minimum-wage legislation continues to be phased in over the next two years.

There is also the issue of artificial demand and oversupply. Empowered by swelling home equity, consumers enjoyed restaurant meals at an unsustainable rate during the go-go years between 2005 and 2007. During that time, restaurant sales grew faster than disposable income by $13 billion cumulatively. Decades of growth in per capita restaurant visits has hit a ceiling around 210 meals per year -- people just aren't willing, or are unable, to eat out more than that.

Corporate management, in a bout of unfortunate optimism, assumed all this new business would continue indefinitely. So they eagerly responded with new locations and new dining concepts like overzealous homebuilders. Not only are we faced with a glut of homes, but a glut of restaurants as well.

These new competitive pressures make any effort to pass on costs an exercise in futility. Cost-conscious consumers will balk at menu hikes, reducing traffic and further contracting margins as economies of scale are unwound.

Although valuations are tempting at these levels, I recommend avoiding the sector until underperforming restaurants are closed, real wages recover, and energy prices -- and therefore food prices -- come back down to earth. Plus, after a few more months of home-cooked meals, people might pay any price to order off a menu again.

(Disclosure: I don't own shares in the companies mentioned)

Related reading:

Experts wrong on economy. So go wild

Chipotle to collapse like a wet taco

Comments

 

WE ARE NOT IN A RECESSION! AMAZING, YOU ARE SUPPOSED TO BE AN EXPERT GIVING ADVICE AND YOU DON'T EVEN KNOW THE DEFINITION OF A RECESSION.

What a loss!  Could you take McDonald's, Burger King and KFC with you on your way out the door?  Save some coronary arteries...roll up your sidewalks and exit stage left like men.

I actually believe the slow down has begun and is much stronger than posted here. Eating out on Saturdy night usually goes hand in hand with a substantial wait. For the last 4 weeks, I have dined out and not had a single wait. I ate at Red Lobster, Outback, Joe's Crabshack, and a local hot spot Corvette Diner.

This trend also seems to be generating more attractive offers via coupons. My favorite of course is "Buy one, get one". I think the competition for my dining dollars will force more of this and actually reduce prices. The aggressive Steak House survives by triming their margins, imo.

I really enjoy eating out at such restaurants such as the Cheesecake Factory - they have succeeded in providing a beautiful setting and have set the standard for bountiful serving sizes.  Whenever we buy a meal there, it is enough to feed us for more than one time so for us it isn't an extravagance or wasteful when we figure that aspect into the equation.  Although I would miss it if they have to cut back on portion size or increase the cost  I would definitely support their efforts in doing so.  I will continue to find a way to support their business.

You only live once so find a place you love to eat at and make it a once or twice a week treat!

THe line is always long at Teddy Kowalski's Pierogi and Pie restaurant.  I guess he has a niche.

I was at a PF Changs on a Tuesday night recently and had a 15-20 minute wait.  This particular Changs has always had good food when I've eaten there.  I agree that the cost for food for one or two people (if you want to eat the cuts of meat that you order in a restaurant) is sometimes nearly the same if you purchase it at the grocery (and then still have to prepare it) or if you order it in a restaurant.  It is true that many restaurants give you a larger portion than you can eat, but that's why you ask for a box, take it home, and enjoy the leftovers!  I know that TGI Fridays has made some portions smaller and the only thing they need to do is use smaller plates so it doesn't look like the entree is  a lonely little island on a large "sea" of plate!  I also like my local Chili's because I get good service there and the chicken enchilada soup is ALWAYS delicious!  It's inexpensive, also, to get a cup of such good soup, tortilla chips instead of crackers, and a glass of water for $4.00 which includes a tip of over $1.00!

We changed a little bit, but we still reserve those special outings like birthdays. We like to eat out too, but the gas cost to get there are starting to really affect our ability to hang out and entertaining at home is slowly becoming more convenient.

What about all the millions of dollars spent on remodeling kitchens the last few years with all those expensive appliances?  Was it just for show?  Then use them!!

I am seeing in western NY that if you make a good product, business continues to boom.  Another help in this area, the business that comes down from Canada.  After the Canadians shop, they eat..

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