Netflix videos coming to Xbox 360
Posted
Jul 15 2008, 03:06 PM
by
Kim Peterson
Rating:
Netflix CEO Reed Hastings is doing a great job lining up distribution deals, but he should spare a few minutes for the content side of the business. Sure, you'll be able to watch Netflix videos in lots of places, but what happens when people discover that those videos are mostly lousy?
Take yesterday's announcement with Microsoft. Starting this fall, people who are paid subscribers of both Netflix and Xbox Live will be able to watch Netflix videos on the Xbox 360. Great news for Netflix, which gets access to millions more potential members (Microsoft says most of its 12 million Xbox Live members pay; the rest use a free, but limited, version of the service). Netflix shares bounced slightly on the news and are at $27.84 today.
But Netflix's streaming video library needs help. The top movies in it include "The Contract" and "Before the Devil Knows You're Dead." Eh. I won't be rushing to my Xbox with this lineup.
Content vs. distribution is a chicken-and-egg business, and Netflix has smartly pushed to get in as many homes as possible in as many ways as possible. It needs that leverage to score more licensing deals.
Now, maybe Hastings could focus his deal-making superpowers on Hollywood and get us some movies worth watching. "Wedding Daze" isn't going to cut it with all of the entertainment choices out there.
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