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3G iPhone rollout suffering glitches

Posted Jul 11 2008, 12:36 PM by Kim Peterson
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Uh-oh. Apple's rollout of its highly-anticipated 3G iPhone is hitting some snags this morning. Looks like the "unknown error" message came out of its slumber in the seventh circle of hell and decided to wreak havoc on iPhone and iPod Touch owners. Here's the wording that they see when trying to sync the device in iTunes:

"We could not complete your iTunes store request. An unknown error occurred (-9838)."

I hate those number codes in error messages, because I know they mean something but have no idea what it is. Apple shares are down 2% to $172.66 this morning.

The general consensus is that Apple's activation servers have crashed -- a likely scenario (I think it happened last year?) and one that Apple should have been better prepared for. At News.com, Matt Asay bemoans the fact that he now has "a brick with no ability to call, no contacts, nothing." 

IPod Touch owners are fuming trying to update their devices to the newest software. PCWorld details the problem.

The server issue is adding to frustration in lines at Apple and AT&T stores today. Darren Herman has pictures from a store in Soho, N.Y.

Gizmodo calls it the "iPocalypse," and says that AT&T is asking people to sync their new phones later at home. Shares of AT&T are down less than 1% today to $32.61. Reports of activation problems are coming in from Houston, New Jersey, Boston, Atlanta and even Canada.

Bloggers are understandably irate. "I find it astonishing that you have created an upgrade procedure that can fail in a way that leaves the phone useless," one writes to Apple on his blog. "You had 6+ months to prepare for this, so error messages like this are just inexcusable."

I'll update this post as I find out more details. Meanwhile, tell us your experiences with the iPhone and iPod Touch today. What are the lines like in stores? Are error messages driving you crazy?

Update: Several hours later, the activations seem to be up and running. Will everyone forget about this debacle by tomorrow, or has the drama cost Apple in the long term? Apple shares closed at $172.58, down about 2% from yesterday's close. By the way, the stumbles today didn't do anything for BlackBerry maker Research in Motion, whose shares declined more than 6% to $109.79.

Comments

 

If Apple didn't have to be so dramatic about everything, they could have avoided all of these issues. The new update 2.0 requires the same server activation as all the new 3G models. Not only are the servers getting slammed with new phone activations, but they're getting slammed with 6 million updates. If they had simple released the 2.0 update Monday, this would have never happened.

Looooooooooooooooooooooooooooosers!!!!!

My phone is out of service. Their server went down in the middle of my update...possibly losing everything. Tech support recorded message says to hang up. Clearly neither Apple, nor their partner AT&T, has any concept of critical service, and an IT department that is clearly lacking in capability. AT&T, of course, has washed their hands of the situation carefully forgetting they bought into this fiasco with no "mission critical" examination of Apple's poor preparation. A real (as in BOC) telephone company would have never allowed this.

I wonder what a few million returns to Apple, lawsuits, and a wholesale move of AT&T subscribers to Verizon is going to do for shareholder value.

stephen, do you work at Synergis? Get back to work!

Just me and my really cool "brick" are just hanging out.  Thought about getting a new 3G today, but now due the the sync failure I have the original "brick".  Wonder if every iPhone owner who got excited and updated has a brick now?

i got my iphone at 8:30am this morning in Atlanta. I got home and i have been getting the same error message for the past 5 or so hours. Apple needs to fix this! everything else works on the phone though so I am really happy but I would love to have my music and videos and stuff. My other friends are reporting the same problem so everyone is being affected and its obvious when you call Apple and are behind 1100 people! Lets get it together Apple!

Wonder what the Apple Guy Vs Microsoft Guy  commercial will be. I think its time for some Bill Gates to do some payback commercials.

My iPhone updated seamlessly this morning when I hooked up and downloaded and installed iPhone 2.0 with no problems at all.  I guess I am lucky, but I have no complaints at all.

also the apple specialist advise it could be a delay on the activation and ask if you agree....... if you agree you have to wait! i understand that  all of us want to use asap the new software or the new 3g iphone but is like asking to wait until you can open your xmas presents!

Did they actually misspell "occured" in the error message as reported?

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