Who has the best reputation?
Posted
Jun 23 2008, 02:03 PM
by
Kim Peterson
Rating:
Free food buys you a lot of goodwill. Google now has the best reputation among U.S. companies, according to a Harris Interactive survey out today. But U.S. airlines saw their reputation implode this year, after rolling out fees for checked bags and food.
The ratings are based on how companies treat employees and how they do on social responsibility. Google's numerous employee perks include valet parking, free food, massages, an in-house physician and a concierge service. Google also has the Google.org philanthropy arm and a foundation that gives grants and investments. That was enough to put the company in first place, knocking Microsoft down to the #10 spot.
The airline industry is viewed as treating customers and its own employees poorly, a Harris executive told Reuters. Its favorable rating in the survey dropped to 26% from 31% last year.
Here's the rest of the top 10 list:
2. Johnson & Johnson
3. Intel
4. General Mills
5. Kraft
6. Berkshire Hathaway
7. 3M
8. Coca-Cola
9. Honda
10. Microsoft
And who has the worst reputations? One hint: oil. They are: oilfield services company Halliburton, oil company Citgo, Exxon Mobil, Northwest Airlines and Comcast.
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