Who has the best reputation?

Free food buys you a lot of goodwill. Google now has the best reputation among U.S. companies, according to a Harris Interactive survey out today. But U.S. airlines saw their reputation implode this year, after rolling out fees for checked bags and food.

The ratings are based on how companies treat employees and how they do on social responsibility. Google's numerous employee perks include valet parking, free food, massages, an in-house physician and a concierge service. Google also has the Google.org philanthropy arm and a foundation that gives grants and investments. That was enough to put the company in first place, knocking Microsoft down to the #10 spot.

The airline industry is viewed as treating customers and its own employees poorly, a Harris executive told Reuters. Its favorable rating in the survey dropped to 26% from 31% last year.

Here's the rest of the top 10 list:

2. Johnson & Johnson

3. Intel

4. General Mills

5. Kraft

6. Berkshire Hathaway

7. 3M

8. Coca-Cola

9. Honda

10. Microsoft

And who has the worst reputations? One hint: oil. They are: oilfield services company Halliburton, oil company Citgo, Exxon Mobil, Northwest Airlines and Comcast.

Related reading:

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Comments

 

Halliburton should not be in this list.  For one thing they don't sell directly to the consumer (see also Berkshire Hathaway).  Also, they are a very strong performing company.  People are getting their politics involved with the ratings.

dennis manchester (Posted 06.23.08 4:59 PM) Report Abuse

Tell me just a few things that make Halliburton such an awfully managed company? Could be liberal bias against that sector of business?

Leslie (Posted 06.23.08 5:06 PM) Report Abuse

As someone who has worked for an oilfield service company (Not Halliburton) for many years I have the experiences to assess this rating. Almost all oilfield service company's deserve the low ratings just on how they treat thier employees. They usually try to compensate with money. Sometimes it works, sometimes it doesn't. Sadly this is becoming more the norm for companies in the US, but it was to be expected as loyality’s on both sides mean nothing. Employee and employers are in for interesting changes in the future as dependance on long term employment comes to an end.

Doug (Posted 06.24.08 12:02 AM) Report Abuse

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