Netflix is out of set-top boxes
Posted
Jun 11 2008, 12:50 PM
by
Kim Peterson
Rating:

Netflix said it sold all of its set-top boxes in the first three weeks, and it's trying to speed up production. The company, which expects its DVD-by-mail business to peak within five years, is branching into online video delivery with a $100 set-top system called the Roku Netflix Player by Roku.
Netflix never told us how many boxes it had in the first place, so we have no idea how significant a sell-out is. Netflix shares dipped briefly this morning but have come back to $30.65 at last check. In the three weeks since the Roku player went on sale, Netflix stock has roller-coastered between $30 and $33.
The bad news: The player's manufacturer said it will take up to eight weeks to fill the channel again. The good news: Netflix is working with three other electronics companies to build similar boxes.
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