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Like torture? Motorola has a job for you

Posted Jun 05 2008, 04:57 AM by Kim Peterson
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Worst executive job in technology? Head of Motorola's cell phone unit -- an open position the Wall Street Journal says could be filled soon. Why so bad? Oh, let us count the ways:

1. The unit has lost $1.6 billion in 18 months.

2. Most of the senior management has bailed.

3. The Street hates the division, valuing it at just $1 per share. Motorola shares closed yesterday at $9.18.

4. Motorola loses $12 on every phone it sells. 

5. The division is unstable near-term: Motorola wants to separate it from the company next year. 

6. Cell phone carriers are mad at Motorola for broken promises. 

7. Analysts are saying things like this: "No phone maker has ever had problems as deep as this. The bet now is whether Motorola's mobile business will completely go away or not." -- Citibank analyst Jim Suva.

8. Nothing you produce will ever be as magical as the beloved Razr.

9. Carl Icahn is watching. The activist investor now owns 7.6% of the company. 

10. Years of infighting, backstabbing and bad blood have decimated morale.

Who is brave enough to take the Motorola challenge? The rumored favorite is Todd Bradley, a 49-year-old executive at Hewlett-Packard. Bradley certainly has the experience, having been chief executive at palmOne after Palm split in two. The Journal says he revived the company by cutting costs and turning its focus to smartphones instead of PDAs.

An unnamed "telecom executive" is also reportedly on the short list. 

Motorola needs a nice goodie bag of stock options, compensation and other perks for whoever takes this job. Rebuilding from rubble isn't easy.

Related reading:

Motorola: New chairman on board for 52-week low

Motorola caves to Icahn, distraction cleared

Investors vote strong no on Motorola breakup

Handset stocks at risk in a recession

 

Comments

 

If Icahn is so friggin' smart, why doesn't HE take the job?

What Motorola needs is a revaming of the entire team. Todd bradley would be a good bet, it will be good if he brings some more people from HP. I think they should get some people from Nokia too and get people with GSM experience. I think Motorola should also get people from HP for Marketing as well as Product Development.Moreover they need to get good young guys who will be ready to roll up the sleeves, besides strategy can implement. I think they should also look at new ways of recruiting a great team, rather than follow their old traditional methods. I hope they are proactive this time around. Only good excellent people can rebuild and get this job done, so broaden your horizons.

I can say that motorola is honestly the best phone that I have ever owned.  I have even purchased a couple other brands, but have always immediately went back to the motorola.  The batteries in the 323's will not an adequate charge, but otherwise the phones are great. I hate to see Motorola lose it's pizzaze in the cell phone industry.

Samsung all day

Motorola should stick to making two-way radios.

Here is s better idea, let's go back to the old ways of communicating; letter writing.

I've had a cell phone every year since the old "Brick" days of the mid 80's and sure they have change peoples lives around the world for the better, but at the same time no matter where you are, you are reacheable, even when you're on vacation your boss ask you to make sure you can be reached. Thanks Motorola, Nokia, Samsung, Blackberry, Palm and everyone else I did not mention. It's like American Express you cannot leave  home without it. Today I own a Blackberry and it's wonderful but I work 7X24 and my wife hates it.

So forget about worrying who's next at Motorola or any of these big companies that are having problems, they'll be fired in a few years for not making the number, and yet they'll still get a nice "BIG FAT BONUS" for trying. While the rich get richer and the poor, well let's just say we don't know where they'll end up.

Let's figure out a way to get gas prices back to where they were $.80 to 1.00 per gallon.

Let's find ways to create more jobs, lower gas prices, fix the housing problem, help the poor, stop spending "BILLIONS of DOLLARS helping other countries", spend it locally where is more needed, work less and enjoy life.

I'm your man....whooops person.   I will work for 5% of whatever Todd Bradley will require.

But what exactly is a cell phone?

I like Vikram's comment.  It's time for Motorola to either take on the challenge and execute or simply spin off the business unit entirely.  A smaller, more agile company is probably in a better postion to innovate than it is.  Motorola also should take stock of the other products it sells and use this as a "real-life" example to asses where the same risk exists in the other markets they are in.  Please stop it with the strategy meetings and start focusing on execution pragmatically with participation from those within who are most intimate with the product.

I agree with JLRP.  The motorola phone is superior to any I have ever used.  At least the radio portion of the phone that is.  It will operate and hang on to a call when other phones will not.  Feature list is a little spartan, but what a great phone.  I think what they need is me and 100 linux hacks to write software for a new phone that will smoke the new iPhone in one season.

I agree with Ernie, as a friend of Motorola employee I know from first hand that the software is not as good as it has to be and it is all about making it cheap for the consumers. Instead to created it with more experienced engineers they vested in cloudy ventures in east Europe and Asia (china and India). This didn’t help only because the greediness of the executive mgmnt and people like icahn. Motorola constantly fire (laid off) people with most experience to get someone newbie form Asia India or east Europe who even $20 per day is good money. You make the math. Until the culture in Motorola is to make its phones cheap with cheap engineer without innovative thinking this is what we will all get

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