Like torture? Motorola has a job for you
Posted
Jun 05 2008, 04:57 AM
by
Kim Peterson
Rating:

Worst executive job in technology? Head of Motorola's cell phone unit -- an open position the Wall Street Journal says could be filled soon. Why so bad? Oh, let us count the ways:
1. The unit has lost $1.6 billion in 18 months.
2. Most of the senior management has bailed.
3. The Street hates the division, valuing it at just $1 per share. Motorola shares closed yesterday at $9.18.
4. Motorola loses $12 on every phone it sells.
5. The division is unstable near-term: Motorola wants to separate it from the company next year.
6. Cell phone carriers are mad at Motorola for broken promises.
7. Analysts are saying things like this: "No phone maker has ever had problems as deep as this. The bet now is whether Motorola's mobile business
will completely go away or not." -- Citibank
analyst Jim Suva.
8. Nothing you produce will ever be as magical as the beloved Razr.
9. Carl Icahn is watching. The activist investor now owns 7.6% of the company.
10. Years of infighting, backstabbing and bad blood have decimated morale.
Who is brave enough to take the Motorola challenge? The rumored favorite is Todd Bradley, a 49-year-old executive at Hewlett-Packard. Bradley certainly has the experience, having been chief executive at palmOne after Palm split in two. The Journal says he revived the company by cutting costs and turning its focus to smartphones instead of PDAs.
An unnamed "telecom executive" is also reportedly on the short list.
Motorola needs a nice goodie bag of stock options, compensation and other perks for whoever takes this job. Rebuilding from rubble isn't easy.
Related reading:
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Motorola caves to Icahn, distraction cleared
Investors vote strong no on Motorola breakup
Handset stocks at risk in a recession