Apple's fake store?
Posted
Jun 03 2008, 02:57 PM
by
Kim Peterson
Rating:
File this one under unnecessary corporate expenses. Apple reportedly built a full-size replica of a store on a Warner Bros. studio lot to film a commercial for the highly-anticipated Steve Jobs keynote on June 9. That's when everyone is expecting Jobs to unveil a new iPhone that works on 3G networks.
So it wasn't possible for Apple to shut down one of its 186 retail stores for a couple hours?
If this is true, maybe Apple has something so secret up its sleeve it couldn't risk a breach in the retail environment. But nope, I'm not going there. Not joining the army of bloggers salivating and speculating about Apple this week. There are more important things going on in the world....aren't there?
Apple shares, by the way, are down 1% today to $183.87 at last check.
