Blockbuster tries in-store movie kiosks
Posted
May 29 2008, 01:41 PM
by
Kim Peterson
Rating:
Blockbuster will introduce new dust collectors in-store kiosks that let customers download movies directly to media players. But they don't work with the iPod. Those kiosks will get about as much attention in the store as a "You, Me and Dupree " DVD.
Ratcheting up the odds of disaster is the fact that Blockbuster will have limited movies to offer at the kiosks. The company is still negotiating with Hollywood about licensing films for the trial. Blockbuster shares are down slightly today to $3.28.
The kiosks are only going to a couple stores in Dallas and will only work with devices made by Archos. Eventually, Blockbuster wants to add more stores and device partners and cut the downloading time to 30 seconds. CEO James Keyes suggested to reporters that the kiosks might one day have a monthly subscription fee coupled with a free device give-away.
Blockbuster should have started the trial at the one place it could actually work: the airport. But Keyes said an airport rollout is years away, and only then if the in-store trial is successful.
Related reading:
Circuit City starts taking Blockbuster seriously
Blockbuster price hike will send customers packing
Blockbuster's set-top box plans