Gamestop no longer selling Zunes
Posted
May 23 2008, 01:28 PM
by
Kim Peterson
Rating:
I never knew anyone who said, "I want to buy a Zune. I'm going to GameStop to get one!" Actually, I never knew anyone who said they wanted to buy a Zune, but that's another story. GameStop announced today it's going to stop selling the music players from Microsoft, and I don't expect it to impact either company much.
Zunes didn't sell as well as GameStop had expected, so it pulled the player from its 4,400 stores. This isn't the death knell for Zunes, which have a 3% share of the digital media player market. But it is a sign that Xbox 360 owners are not predisposed to the Zune. Perhaps if the Zune had broader appeal there might have been some cross-selling possibilities, but that isn't happening.
GameStop shares are up slightly to $49 today. Microsoft shares are down more than 1% to $28.10.
Disclosures: I don't own shares of any companies mentioned in this
post. And while Microsoft owns this
blog, Microsoft does not control, censor or otherwise have any
editorial influence over what I write.