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Google should send comScore flowers

Google shares soared today after its first-quarter earnings report, and the company has comScore to thank for much of its good fortunes. That's because many analysts had lowered their revenue and profit estimates for the quarter after comScore's tracking data suggested paid-click growth was trending flat to down.

The result? Google had the luxury of reporting earnings against diminished expectations. And it blew those expectations away. First quarter profit was $4.84 per share, way ahead of Wall Street's forecast of $4.53. Net revenue was $3.7 billion, ahead of the $3.61 billion analysts had forecast.

How nice to have someone lower the bar so much that Google could just hop right over it and see its shares rise by 20%.

And those analysts? They've raised their estimates today, which only added to the stock price mania. 

As my colleague Charley Blaine pointed out, comScore shares took a hit yesterday as investors questioned the company's tracking data.

If comScore had never reported its data in the first place, would Google be doing so well today? 

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Comments

 

I am lost ! Can you google me out of here?...I am hungry.

And my head hurts too.

Love.

Nat

natta V (Posted 04.18.08 5:12 PM)

Someone should check into who at comscore had Google shares and maybe insider information on Google earnings

richard (Posted 04.19.08 5:14 AM)

it is hard to beleive that anybody should make a decision on analysts,

I myself dont

I am pleased with googles report and I bought google shares one day earlier

I made some money and I still beleive that googles will continue to deliver good

results .

comscore like many other analysts are speculative and most of their data are

gathered by amateurs , some of them just finished their high school

then they report to another supervisor who in his,her turn write his/her report

this phenomenon is quite common , and people shoud ask each analyst about the

method, and personnel that they used to make their report.

alan (Posted 04.19.08 10:58 AM)

I have personally worked with comscore data for several years and find it to be wildly innaccurate at best.  Shold be another nail on the ComScore coffin; although, clients always love to see where they rank amongst there competitiors even it is a farce.

Interactive Marketer (Posted 04.21.08 6:01 PM)

Market Update

Dow | Nasdaq | S&P

Dow	11,543.55	-171.63
NASDAQ	2,367.52	-44.12
S&P	1,282.83	-17.85
10-Yr Note	101.22	-0.56

8:52 AM ET

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