Dell is so over the shopping mall - Top Stocks Blog - MSN Money
 
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Dell is so over the shopping mall

Posted Jan 30 2008, 03:32 PM by Kim Peterson
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The shopping mall is no place for electronics sales, it seems. Unless you're Apple.

First Palm shuts down its retail locations. Now Dell decides the mall is no place to be either. The computer maker is closing all 140 of its kiosks. Too bad for the Dell kiosk employees. The guys at the mall near me usually seemed bored, but at least they didn't harass me like the cell phone hawkers.

Did anyone buy a Dell computer as a result of those kiosks? I'm wondering if they truly were worthless, as CrunchGear states, or if they served some tenuous sales purpose.

Dell says the kiosks let people "touch and feel" its computers before buying them by phone or online. But now, the company says, it's changed its strategy to sell directly through mainstream retailers. Last month it announced a retail partnership with Best Buy, for example. So there's no need to fondle a laptop at the mall if you can just go buy one at a nearby store.

Dell shares barely moved today on the news, and are at $20.74 at this writing.

Comments

 

I couldnt help but to reply to this post. the apple you speak of  is all pc parts

(the processor is now a intel) the only thing that makes an apple an apple anymore is the operating system.

"Yeah, it's ashame that Dell has gone the way of many other PC companies before them...I have use many Dell's in the past with good luck, but now I'm hesitant to ever buy another one...at this juncture, I'm leaning towards an Apple...I mean hey, a computer that runs Windows Vista better than a PC should tell you something about the quality of Apple!  

Moving to Apple "

I've carried DELL laptops all over the world for 12 years, drop them, smashed them, had the screen cracked in half in an overhead bin, the they NEVER stopped working(not even with a cracked screen!). Wouldn't use anything else.

Dell does good with schools and other institutions but real bad when selling their product to home users.  Their service help line is really bad.  Customer service is the worse in the business. Selling through Best Buy isn't going to help sales. The majority of sales clerks at Best Buy are not knowledgeable of their products and won't bother with a customer unless they're young or female.  The money is with the middle age people so Dell needs to address that age group. They surely won't accomplish that through Best Buy.

I have a Dell at home which i purchased 2 years ago. I'll never buy one again. I purchased a new laptop to use when I travel, which is an IBM. I'm overjoyed with the product.

Not very exiting products. Just save a little more money and buy a Mac.  They're about 10 years ahead of the rest.

I think they were trying to do something like the sony store Idea. Where they did'nt really care where you buy the product as long as you buy their product.

I saw the kios a a few times but I perfere to by my product from Best buy where you can feel and touch. I usually by HP anyways.

I bought a Dell about a year ago.  Every person with whom I spoke from the time I made the initial phone call up to and including the last call, i.e., support, ordering supplies, etc., have been foreign-speaking personnel.  Most of the time, they were difficult to communicate with.  I wonder if all of Dell's services have been outsourced to other countries.  Oh well, this seems to be the New America.  I wonder if the New America is considered a soverign nation when a large percentage of our jobs are outsourced?

I have bought 2 dells and have been happy with them, but the the customer service and tech support is TERRIBLE and for that reason...i prbably wont buy another one

I have had two Dell computers and both had major problems.  In both cases the phone tec support managed to make the problems worse and (on the second computer) when I finally took the computer in to a local was told that doing what I had been instructed tanked the computer.  Sad to say because I was a big fan of their bus. model when they started up but they just have not kept an eye on the quality as compared to their competitors.  These days having that big Dell stamp on your computer is like having a big Kmart patch on your shirt...sure they look like the others but fall apart waaay too fast.

Dell's Help Desk support is horrible. So is everybody else's. Talking to somebody in India, for whom the English language is incomprehensible and whose knowledge of computer hardware and operating systems is rudimentary at best is not going to prove helpful for the average American computer user who needs help - even if it does prove inexpensive for the manufacturer of said computer. Renting expensive kiosk space in malls without actually having anything "in stock" to sell them was a stupid idea. Their partnership with Best Buy and others will prove equally stupid if they don't have product on hand, in the store, for immediate delivery, thank you very much. I build my own machines. I get MUCH more bang for my buck that way. But then, I know enough to do that, and therefore never need a help desk either. Anybody can order a computer, from any manufacturer, online and get quick delivery. When folks go to a store to buy a computer, it's because they want to walk out the door with one, put it in their car and take it home RIGHT NOW! Computer manufacturers who can't accomodate this market need to stay out of retail stores altogether or they risk alienating a lot of American consumers.

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