Dell is so over the shopping mall
Posted
Jan 30 2008, 03:32 PM
by
Kim Peterson
Rating:

The shopping mall is no place for electronics sales, it seems. Unless you're Apple.
First Palm shuts down its retail locations. Now Dell decides the mall is no place to be either. The computer maker is closing all 140 of its kiosks. Too bad for the Dell kiosk employees. The guys at the mall near me usually seemed bored, but at least they didn't harass me like the cell phone hawkers.
Did anyone buy a Dell computer as a result of those kiosks? I'm wondering if they truly were worthless, as CrunchGear states, or if they served some tenuous sales purpose.
Dell says the kiosks let people "touch and feel" its computers before buying them by phone or online. But now, the company says, it's changed its strategy to sell directly through mainstream retailers. Last month it announced a retail partnership with Best Buy, for example. So there's no need to fondle a laptop at the mall if you can just go buy one at a nearby store.
Dell shares barely moved today on the news, and are at $20.74 at this writing.