Microsoft at CES: At least the video rocked
Posted
Jan 07 2008, 02:37 PM
by
Kim Peterson
Rating:
Could Microsoft possibly have had a more boring keynote at CES? What a snoozefest. I'll get to the "news" in a minute.
At least Bill Gates' video was great. This year is Gates' last at the Consumer Electronics Show, at least in an official I'm-running-Microsoft role (he steps down from the company this summer). Gates' speech traditionally kicks off CES, and he usually shows a funny video to lighten the mood. I've seen lots of these videos, having attended CES for years, and can say that the one he showed last night is probably the best of them all. (Click here to see the video).
There are a number of good celebrity appearances, but what really struck me is how humorously self-deprecating the tone is. It's nice to see Gates able to relax and poke some fun at himself in a way many CEOs would be horrified at.
For Gates' last turn in the CES spotlight, I would have expected Microsoft to announce something fairly significant. No such luck. He mentioned a summer Olympics Web site partnership with NBC Universal, updated some Xbox 360 sales numbers and said MGM would place some of its movies on Xbox Live for downloading. Big whoop.
Maybe Microsoft didn't have any news because its consumer-products cycle is in a lull, according to one analyst. The company could have done something to help Gates go out with a bang.
Techcrunch asks: "The big question is how, in 2008, have we come to a point that Microsoft is so bereft of new ideas and innovation that what was once the most important keynote speech of the year turned out to be a complete dog?"
Disclosure: Yeah, yeah, Microsoft owns this blog. But the company doesn't tell me what to write or have any editorial influence over my posts. So if I want to say that I liked Gates' video or that the rest of the speech was crappy, that's my opinion alone.