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Sirius: Merger or Chapter 11

Posted Dec 04 2007, 11:39 PM by allant
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This post was written by Douglas McIntyre of the blog 24/7 Wall Street: 

Goldman Sachs hit Sirius and XM Satellite with serious downgrades today.  It knocked down shares of both companies by 5%.

What analysts don't want to say is that the future of satellite radio in the U.S. could already be coming to an end.  A merger between the two companies may be the only alternative they have to stay in business.  Each company has well over a billion dollars in debt.  Sirius had negative operating income last quarter of $106 million on $242 million in revenue.  XM was in the red to the tune of $108 million on sales of $278 million.  And XM shows only $275 million in cash on its balance sheet.

Sirius had 7.7 million subscribers at the end of last quarter and XM had 8.6 million, but those numbers no longer double year-over-year.  That may be because other forms of entertainment have taken over in the car.  When satellite radio was launched a decade ago the rear-seat entertainment device was not all the rage.  The Apple iPod did not exist.

The market seems to forget that the shares of these two companies trade as if they were going out of business.  In early 2000, Sirius traded close to $70.  It is now lucky to see $3.50 on a good day.

Sirius and XM are lobbying the FCC to approve their merger on the basis that there is plenty of new digital competition and that a combined company would not be a monopoly.  In the strictest sense, it is one, of course.  The government licenses the rights to be in the business and, in a merger, there would be only one company with those rights.

But, the FCC may have a more practical reason to give a merger the green light. With limited cash on their balance sheet, tight credit markets, slowing subcriber growth, and huge quarterly losses, both companies could disappear.

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Comments

 

I think the merger is the best thing for both companies and for the US economy. Walmart seems to have the upper hand on the US money flow without any government oversite. So lets grow and build.

How would a merger save them?  It would be a short-term fix.  You just wrote it - the numbers of subscribers for both company's aren't doubling year over year.  How will a merger change that fact?  Nobody's buying it anymore and the ones that I know that have it certainly don't go around bragging about it.  They're just waiting for their subscriptions to expire so they can get out, I'll bet.  Satellite company's  problem is that they thought they were the deal before all the other devices hit, now they have nothing.  I don't have either service, nor will I, but I read recently where there are commercials on these services.  Maybe I'm wrong, but I thought the whole idea of satellite radio vs. terrestrial radio was no commercials.  I have listened to XM on airplanes and run into the same problem as with terrestrial radio.  You can't control which songs you want to hear.  IPod has them in a stranglehold.  Satellite, especially Sirius, overpaid its "talent" and will not recover.  Bet Howard Stern is secretly kicking himself - he took a big payday (in worthless shares) but lost millions of listeners just so he can legally drop "F" bombs.  You write that Sirius has 7.7 million subscribers - Stern probably had more than double that in listeners when he was syndicated on terrestrial.

How do you not make money after doing 250 million in sales? Who's watching the stoe?

Please let them merge ! I have Sirius in my Motor Home, and XM in the car I tow behind it. What a pain.

It is ridiculous that the proposed merger has taken so long to approve or disapprove. Can anyone explain why?

Guess they shouldn't have forked out 500mil for Howard Stern.  I subscribed when he switched over and cancelled after 1 year.  He switched and now he sucks and sold out.

I hope that Congress understands the need and value of satellite radio to the public.  XM Radio provides an exceptional blend of music, sports, weather, and commentary that allows the program to follow the car, regardless of how far you drive.  A monopoly in satellite broadcasting is not the same as it would be for telephone service, electric suppliers or other key industries.  One does not have to have satellite radio, and the public has the choice of subscribing or not.  But I am willing to pay for a radio signal that will follow me anywhere.

I dont care if XM disappears. That idiot shock jock, H. Stern, is a real monkeys ***!!!

man i hope not, we need howard stern!!! Please let this go through!

I live in the middle of no where, Sirius has been a god sent!! I would hate to think of what my day might be like if I didn't have my Sirius to listen to. I would have to listen to the only radio station available in this area.

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