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Sirius: Merger or Chapter 11

Posted Dec 04 2007, 11:39 PM by allant
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This post was written by Douglas McIntyre of the blog 24/7 Wall Street: 

Goldman Sachs hit Sirius and XM Satellite with serious downgrades today.  It knocked down shares of both companies by 5%.

What analysts don't want to say is that the future of satellite radio in the U.S. could already be coming to an end.  A merger between the two companies may be the only alternative they have to stay in business.  Each company has well over a billion dollars in debt.  Sirius had negative operating income last quarter of $106 million on $242 million in revenue.  XM was in the red to the tune of $108 million on sales of $278 million.  And XM shows only $275 million in cash on its balance sheet.

Sirius had 7.7 million subscribers at the end of last quarter and XM had 8.6 million, but those numbers no longer double year-over-year.  That may be because other forms of entertainment have taken over in the car.  When satellite radio was launched a decade ago the rear-seat entertainment device was not all the rage.  The Apple iPod did not exist.

The market seems to forget that the shares of these two companies trade as if they were going out of business.  In early 2000, Sirius traded close to $70.  It is now lucky to see $3.50 on a good day.

Sirius and XM are lobbying the FCC to approve their merger on the basis that there is plenty of new digital competition and that a combined company would not be a monopoly.  In the strictest sense, it is one, of course.  The government licenses the rights to be in the business and, in a merger, there would be only one company with those rights.

But, the FCC may have a more practical reason to give a merger the green light. With limited cash on their balance sheet, tight credit markets, slowing subcriber growth, and huge quarterly losses, both companies could disappear.

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Comments

 

Who cares if there is one satellite radio provider.  It is not a service that we NEED to have, so if they tried to raise prices (as what is fearing in a monopoly) than users will just not subscribe to the service.  I think the merger should go forward to lower overhead for the companies and offer a wider range of entertainment to the subscriber.

I KNEW THIS IDEA WOULD NEVER MAKE IT.

whats that guy with a big mouth going to do now...

A way for these two companies could meet the demands of Ipods and other Mp3 software would be to offer music to purchase or download for free with the monthly subcription.  I know I tunes dont let you listen to the radio in your vehicle.

XM does not need to merge with Sirius.  The current merger plan has Sirius in effect buying XM by enriching the XM top execs to secure their support.  All XM needs to do is wait for Sirius to fold and they can acquire their assets for next to nothing.  This would mean a very large boost of their subscriber base almost overnight and I'm sure Howard would come along because there would be no place else for him to go.  Any technical differences wouldn't present any problem at all.

If Sirius did not pay Howard Stern a ridicules amount of money, their company would fine.  XM has a better format and a better following.  XM is the way to go so I say keep the XM name & not the Siruis name because they are in SERIOUS trouble!!  

its unfortunate good products are caught up in politics and likely wont survive----if mergers are headed for the approval track-it would have occured by now.

No tears here !!!!!! XM and I had problems at the end of my first 2 years. When you give the house and kids away to pay  Stern,which i'm a fan,plan B better be a off the chart way to increase revenue.

H'mmm one would want to think that with GM, Ford, Chrysler in financial troubles, we should have our big brother"our Goverment" deciding which auto makers they are to create a merger for the survival of the US auto makers.

Get real  US. Goverment, stay out of who stays and who goes. It is free enterprise in America isn't it? let the consumers decide what we spend our dollars listening too, and that will dictate who stays or goes. Remember Beta vs. VHS, before DVD's

Apparently even Howard Stern couldn't save Sirius. Wow.

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