Facebook begins abusing its members - Top Stocks Blog - MSN Money
 
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Facebook begins abusing its members

Posted Nov 07 2007, 10:47 AM by Kim Peterson
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Image credit: AOL.com Facebook is going to have its members start shilling for products. The idea is brilliantly evil. 

How does it work? If I tell Facebook that I like Diet Coke, all my friends on Facebook will start seeing ads for Coca-Cola with my picture and the fact that I like Diet Coke.

What's more, companies will be able to track what Facebook users are doing on the Web and send them targeted ads. If I buy something from a retailer like Amazon, my friends will know about the transaction.

I've never seen a company go so far in forcing viral marketing among its users. But why would any of us want to be involved in this? My friends don't want to see me hawk Toyotas. I don't want anyone to know that I just bought mascara on Amazon.

Shame on Facebook for trying to turn its members into hacks. If this is a blooming success I'm divorcing the Internet. This marks the start of irreconcilable differences.

Here's what others have to say:

Broadstuff: "It marks the point at which Planet Advertising finally left Planet Earth." 

Nicholas Carr: "There is no intimacy that is not a branding opportunity, no friendship that can't be monetized, no kiss that doesn't carry an exchange of value. The cluetrain has reached its last stop, its terminus, the end of the line." 

CNet: "I already feel paranoid and exposed as a blogger, but the idea that my casual and personal details and conversations can end up as advertising dollars is freaky and unnerving." 

ZDNet: "To users this ad platform is probably the future–you won’t escape advertising anywhere. And to folks that hate advertising that’s an issue. However, if Facebook customers don’t care the social networking up-and-comer is dangerous." 

Comments

 

what did you think your membership to facebook was free? you pay the price of marketing...thats why a site exist...not so you can let everyone know who has the keg fri night...if you dont like it LEAVE IT...why do you think hotmail exist..so they can advertise to you...why do you think google exist...SAME THING....facebook is just taking advantage of the fact that you put your most private details and random thoughts on a site...and the fact that you put your marketing profile IE age sex and so on makes it super marketable...

That is the most absurd thing I've ever heard. I don't want everyone to know where I go, what I buy. There's no privacy anymore!!

Dragonlady- you authorized Facebook to use any of your images when you "Accepted the Terms of Agreement".  If you read it closely, they can use any images you put in your account as long as they remain in your account.  In other words, if you don't want them to use any of your photos, remove them and they no longer can use them.

It seems to me this would give would-be stalkers with nothing good in mind simply more ammunition for luring in their prey.  Rest assured I will warn my kids about this.  

Fatal mistake for Facebook.  

I am sure you have already agreed to an agreement that they can use whatever they want, while you were signing up for the webpage to begin with.

Dont you find it depressing that the real issue in our lives in that our "privacy" is "intruded" upon by something as insignificant as an AD? I mean, come on! This is not so bad. How often do you REALLY take notice of online advertising banners anyways? I don't mean pop-ups, I mean the unobtrusive banners that you don't even notice.

Care about something significant. If you feel your privacy is being invaded, then perhaps you should realize that they don't know who YOU are. They just get numbers and demographics. Do you object so a national census? Do you object to the fact that when you buy ANYTHING, the demographics pertaining to that sale get reported bacK

Seriously, go pack up and live in a barn with cows. Cows don't ask questions. They just moo alot. No threat to privacy there.

If a dude was in your closet watching you change, then yes that would be an invasion of privacy.This is not.

Done :)

There is some expectation of privacy, It's called the 14th Amendment, it may not be a alot, but I cant see how Facebook would think it's ok to violates someones right to the small bit of privacy we do have left, even if it means the world does not know what brand of yeast infection medecine a woman may have purchased, or what Brand of male enhacment drug a man may use. There is a little thing called the constittution and while we may not have much of it left, let us enjoy the weee bit we do have.....

WHo Cares!

Cassie: Classy, Private, student only??.......Revise what you said, you sound Shallow!

Any consumer, if wanted to, could see any user that logged into there website and with the correct data they could find out where they came from and where else the consumer was browsing...

Marketing and Advertising is MOney..Money is Essentail in Our BEAUTIFUL everyday life!

Regradless on if you feel threathened  by it, it doesn't matter, because this is just pulling in demographic facts for leading consumers that have the money to pay for it. I'm sure that this survey wouldn't make much of a difference on weather or not people will  pull there accounts from facebook....

If you don't like it, create an account on Myspace.

If you want to pay me to use my likeness with my approval. Fine. If you are going to steal my interlectual property (my face, personality, and habits)to advertise on your site, I don't think so... I hope that the coroprations out there see the wrong in this and pull their money out of Facebook.

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