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Chipotle to collapse like a wet taco

Posted Oct 25 2007, 05:19 PM by Robert Walberg
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Help me out here people. How is it that Chipotle Mexican Grill's stock can soar to new heights -- up by a gut-busting 126% over the past year -- while the rest of the casual restaurant industry is experiencing a bad case of indigestion?  Now I like a one-pound burrito as much as the next guy, but there's nothing that really separates Chipotle from the rest of the not-so-fast food Mexican chains such as Qdoba Grill (owned by Jack in the Box) and Moe's Southwest Grill (operated by franchisor Focus Brands). They all use fresh ingredients at a comparable cost served in a pleasant yet unspectacular atmosphere.

Maybe it's just that American consumers are growing tired of soup and sandwiches and are merely looking for something, and some where, different to eat. That might help to explain why Chipotle is forecasting comparable same-store sales growth in the high single, low double-digit area, while Panera Bread recently lowered its guidance to under 1%.  Talk about your flat bread!

Chipotle's sensational earnings growth is the principle reason for the stock's sizzling performance. Look for the stock to be red hot again tomorrow, as the company was added to the S&P MidCap 400 after Thursday's close, making a run to new high ground a good bet over the near-term.

However, after feasting on tomorrow's gain, investors might just want to head for the exits as there are a number of issues that could put at least a temporary end to the company's growth story.  FIrst, the fires in the California have destroyed much of the avocado crop. Combined with the general rise in food prices (for ingredients like meat and cheese), the hit to the avocado fields could squeeze operating margins going forward.

Second, the state of the economy is compelling many people that used to eat out to stay at home -- at least a little more often.  Given that Chipotle serves the lower end of the price spectrum, the company won't get hit as bad as say P.F. Chang's China Bistro, which recently guided lower due in part to slower traffic, but even a slight slippage could cause future growth to disappoint analysts and investors that are used to strong numbers.

That brings us to our last concern -- valuation. Chipotle trades at about 50 times next year's estimated earnings -- well above industry and market levels. Consequently, even the slightest disappointment could take a big bite out of the stock price.  Even at 40x next year's earnings the stock has downside to the $100 area.

About the only thing that concerns me is that there are a growing number of skeptics (see social picks and Jim Cramer), and I generally prefer to be ahead of the crowd. Nevertheless, there are simply too many risks and not enough reward at these levels to stick with the stock.

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Comments

 

Have you eaten Chipotle?  It's clearly above its competition.  If it sticks to simple ingredients and its overall minimalist philosophy, it will continue to win.  

Sometimes you have to know the product --  not just the stock.

Moes?  Don't talk about Moes in the same story about Chipotle!  I visited Moes once and will never go back.  Fresh ingredients at Moes?  I didn't see any, unless you are talking about the smart-ass servers.  Moes is a taco Bell buffet, at best.  McDonalds does better Mexican than Moes.  Chipotle is a whole different world food wise and design wise where I enjoy a tasty fresh lunch once a weeek or so.  And they CLEARLY train their staff instead of just handing them a shovel and standing them behind the steam table.

it's easy....chipotle is fresh, consistent good food.  Panera is pre-packaged sandwiches, cold soups, and very inconsistent quality.  The minute I found my panini sitting in plastic wrap and then thrown on the press the affair was over.

I love Chipotle's Burrito Bowls.  I go there at least 3 times a week.

-Debbie-

I'll tell you why Chipotle rises to the top---it tastes better than its competitors. Plain and simple.

I know this isn't the point of the piece, but how can you compare Chipotle to Moe's? Moe's "food" is positively vile, the restaurants are filthy and the staff is extrememly unprofessional. And, correct me if I'm wrong, but I didn't know fresh ingredients came out of a plastic bag or a can. There's a lot that separates the two. I hope Moe's stock plummets.

Interesting article about Chipotle and their sales and the effect of avocado crops on their sales.I have been enjoying their burritos for years and prefer them over others, however;  I have noticed in Columbus Ohio market, their stores are not as busy as they used to be. That could be because of many competitors emerging into their terotorries or it could be because consumers have noticed that Chipotle as a chain, has shrunk the size of their burrito ingredients.  They used to load those bad boys, now I need to ask the employees to add more toppings (employees subsequently tell me that there is a $1.50 extra per topping).  Although as far as business standpoint i totally understand that food cost is increasing and Chipotle as a company is absorbing a small percentage of the increase.  However, when McDonalds took over the chain, they should have re-analyzed the portions and everything else inorder to price them accordingly.  i have been hearing many complaints from friends and other folks that even though taste wise they prefer Chipotle over all the others; but they would like to see more ingredients and the price of $5.00 per burrito.  I have been comparing the cost of feeding my family of 4 @ Chipotle VS a large pizza @ our favorite pizza chain.  The cost of pizza is cheaper by almost 40% vs 4 burritos.  McDonalds need to re-evaluate their market strategy when it comes to pricing and portion.

Chipotle in St. Mary's County is terrible. Not the food but the customer service and that has a substantial impact on the frequeting of the establishment.

Have you ever tasted Qdobe? It is NOT comparable to Chipolte...

Not to mention the fun promotions and outside the box advertising Chipolte uses. I don't think I have ever seen a Qdobe ad.

The only think I have to say is Chipotle far outweighs the competition mentioned above. I've ate at the other two places listed below and they're nothing compared to chipotle. I know there are those that don't agree with me, but I'd rather see them drop business.....not chipotle. Moe's is lacking serious flavor!!! Who cares if the atmosphere is "unspectacular" as the writer puts it...the food is!

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