Ebay tries to wash away mistakes with new service
Posted
Oct 10 2007, 10:13 AM
by
Kim Peterson
Rating:

Another day, another doomed social networking service launches. Today brings us the "Neighborhoods" community at eBay, which is struggling as the number of auctions on the site decline.
The service is truly cringeworthy. In the Coffee Lovers forum, eBay employees have obviously tried to seed some discussions by posting things like, "Isn't morning a great time for coffee?" Yeah, that's going to stimulate some fascinating comments.
The idea is to stem the losses at eBay by keeping people on the site. Ebay's listings dropped 6% in the second quarter from the first and 2% from the year-ago period. Listings by active "power sellers" were also down an astonishing 25% from the year-ago period.
Meanwhile, eBay is still reeling from its hugely bungled Skype acquisition and from bad press like this article, where a Led Zeppelin promoter says, "I wish eBay would drop dead and die."
If eBay wants to keep people on its site, it should consider dropping all the fees that sellers get hit with. There are cheaper ways to sell (Craigslist, anyone?). Asking "What has Star Wars meant to you?" is not going to cut it.