Search Smart Spending:

Search Results

  • Commodifying the family dinner

    Posted Nov 02 2007, 10:12 AM by Donna Freedman
    Rating:
    Americans not only need to be reminded to eat with their families, they have to be told how to do it. At least that’s the impression I got from radio spots touting “Family Dinner Night” as a way to, among other things, keep our kids off drugs . Then there's the print ad for a brand of frozen entrees: mom, dad and two kids enjoying lasagna from what looks like a glass dish, not a microwave tub. “Real dinner and great conversation any night of the week,” the ad copy exults. It goes on to say, “Get your family talking!” – and provides a Web site to help the conversation along. Let’s see: We don’t seem to know that families are supposed to eat together. Once at the table, we need cue cards to help us talk. Oh, and a frozen dinner is helpful, too. Yes, I know we’re all busy, busy people and that nuking a lasagna floe may seem like the only way to get food into our mouths. But let me throw out two reasons to find time to cook. • You’ll save a lot of money on food up-front. • Over time, you’ll   Read More...
    Discuss ( 79 comments) 103,382 Views Digg this | Email this | Link to this