New study: We will drink no wine before it's overpriced

re: New study: We will drink no wine before it's overpriced

Jim — Thu, 18 Jun 2009 17:34:57 GMT

I work at a restuarant with a fairly extensive wine list. One night a group came in and ordered a $300 bottle of wine, but the server misheard them and mistakenly brought them a $30 bottle of wine. The guest hadn't noticed that the wine was not what they ordered, and had the server open and pour it for them. The guest drank the wine, and all through dinner complimented how great the wine was. When the bill came, the host of the party informed the server that she had made a mistake on the bill, and the wine was suppose to be $300. The server told them that no she had brought them a $30 bottle of wine. The guest and the server were both disappointed by the end.

re: New study: We will drink no wine before it's overpriced

wine lover — Thu, 16 Apr 2009 22:45:58 GMT

meant to say under $8.00, not under $80.00!!!!!

re: New study: We will drink no wine before it's overpriced

wine lover — Thu, 16 Apr 2009 22:44:11 GMT

Meant to say under $8.00, not under $80.00!!!!

re: New study: We will drink no wine before it's overpriced

wine lover — Thu, 16 Apr 2009 22:42:15 GMT

I really agree about the Trader Joe's "two buck Chuck", awful! However, you can buy some really drinkable wine for under $80.00 at Trader Joe's or at Fresh and Easy. Most from Fresh and Easy are capped. I am learning to love the cap! So easy to open and re-cap!

re: New study: We will drink no wine before it's overpriced

Bill — Thu, 17 Jan 2008 05:32:51 GMT

Very few wines in the $2-5 category should even be spoken of; much less, recommended. However, if you look at the offerings in the $10 range, there are so many you can't even scratch the surface to speak of just a dozen or so. The two-crap-chuck is a massive marketing gimmick that sends ripples to other states who don't have TJ in their area. Thank goodness for that, IMHO. Some of the other Bronco Wine products are decent at their price, of course. Take the Crane Lake petite sirah, for example. A good wine with great value at 5-6 bucks depending. On the other hand, how about the Italian blend Anarkos at about eleven dollars. Great value there. Or, from the other side of the world, the carmenere from Concho y Toro (Diablo). Also a wonderful bottle that fetches about ten dollars. The consumers demand: give us better value, not better prices!

re: New study: We will drink no wine before it's overpriced

Charlie, Scotland — Thu, 17 Jan 2008 03:48:14 GMT

From a UK point of view: I tend to drink (not very much) wine from the traditional winegrowing countries. This is no disrespect to the Californian but I feel that I know that I will be getting a good bottle of plonk regularly. I generally look for "20 - 25% off" or even "half price" which are available at most stores here. I will not pay more than $10 for a bottle. Marketing must make a huge difference to the price of some wines and I'm thinking here of Gallo and the Australian varieties.

When all is said and done, most wines taste good when served at the correct temperature and with a decent meal.

I was always of the opinion that corks were best however I now take the view that there is nothing wrong with caps and as a previous writer said it makes it easier to reseal for tomorrow.

re: New study: We will drink no wine before it's overpriced

Patrick — Thu, 17 Jan 2008 03:15:18 GMT

Really enjoy the aroma and flavor of Frei Brothers merlot. Sonoma County '05. Cherry and dark berries, w/ a hint of vanilla... awesome daily indulence. Give it a try!

re: New study: We will drink no wine before it's overpriced

A wine snob too — Thu, 17 Jan 2008 02:04:56 GMT

For those that haven't read the study, it wasn't really about cheap wine versus expensive wine. One of the wines used was a great $90 bottle. But the self-identified novices liked it much better when they were told it was $90 than $10. And it wasn't just them saying they liked it better, the fMRI brain scans showed they liked it better. Hince the straws... It is really hard to drink from a wine glass while laying down in a MRI machine. Nevertheless, both sips came from a straw, and it "tasted" different based on the prompting of the price.

I'm sure the Caltech and Stanford grad students who were the tasters appreciate being called 'hobos.' For those who think this is "garbage," I say Caltech's 32 Nobel Prizes would suggest otherwise.

re: New study: We will drink no wine before it's overpriced

TimS — Thu, 17 Jan 2008 01:59:36 GMT

Perception is 9/10ths reality. If you think it's good wine (read expensive), it is. If you think it's crap, it is. I'm sure these tests did convince the testers that the expensive stuff was superior but in reality you can find some great wines at discount prices through trying them out. I think some people shy away from the cheaper wines because their perception is that if it's inexpensive it must not be good. Not always true! There are some discount California Cabs that are every bit as good as the pricey wines at less than half their price. You just have to be willing to give them a try. That's my opinion, for what it's worth.

re: New study: We will drink no wine before it's overpriced

Sherman, you missed some parts of Augusta, try again — Thu, 17 Jan 2008 01:30:53 GMT

"high prices of wine merely tells me "don't purchase this" well Sherman, I would like to have a glass of this family "wine" with you, then go cow tipping, perhaps race across state lines with a straw filled crate of your families "best bottles" driving a suped up orange charger, kick back relax and wait for the effects of lead poisoning. Serioulsy that is all you could think of saying....