Shades of our earlier post about how people get more satisfaction from wine when they think it's expensive, the same apparently applies to painkillers, even when they're actually placebos -- dummy pills with no painkilling ingredients.
We thank Madame X at My Open Wallet for pointing out a New York Times article about the new placebo study. It reaffirms what we've long believed: A little marketing can go a long way, even if it has nothing to do with the truth.
In the new study, 82 people were given a shock to the wrist before and after taking a placebo they were told was a new prescription pain drug. Half were told it cost $2.50 a pill; half believed it cost 10 cents.
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