This post comes from David Wood at partner blog ConsumerAffairs.com.
Waiting in line at the grocery store is a guaranteed way to see the covers of magazines targeting women. It's a real challenge to find a checkout tabloid that doesn't have blaring headlines about weight loss or the most recent diet sensation.
"Better than gastric bypass!" "Kim lost 200 lbs in 11 months!" "Christin lost 100 lbs in 5 months!"
Those very comments appeared on the cover of the June 12, 2007, issue of Woman's World magazine. The story was a fascinating look at a weight-loss diet known as Kimkins, created by Kim Drake, also known as "Kimmer."
The Woman's World story begins by saying the magazine sent out spies to gather intelligence about Kimkins. The Kimkins Web site included numerous before-and-after pictures of not only Kimmer, but also happy members who had shed massive amounts of weight.
Woman's World describes Kim as "smiling" when responding to questions. This implies that the Woman's World interviewer was personally watching the response of Drake. So, you would think that Woman's World would have noticed that "Kim" was in fact a 300-pound woman.
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