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Card companies roll out ‘friendlier’ cards

Posted Sep 23 2009, 11:00 AM by Karen Datko
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Zut alors! Credit card companies are beginning to offer simpler, more consumer-friendly credit cards to the masses.

For instance, Bank of America's Basic Visa card, which debuts next month, will charge the same interest rate no matter how you use the card. It also comes with a set $39 late fee that won't fluctuate regardless of how large your outstanding balance is.

Also, Jack at Master Your Card said, the interest rate won't go up even if you make a late payment.

Even better, it seems, is Chase's new Blueprint feature, newly available for some 20 million existing credit card accounts. Blueprint allows cardholders to single out certain types of purchases -- say, groceries or gas -- that they can pay in full each month interest-free while finance charges accumulate on the rest of the balance.

Why are card companies trying to make things easier for us? In part, they're trying to get ahead of the curve before new credit card rules kick in. The Washington Post offered another possible explanation:

Credit card experts said card issuers are clearly trying to improve their images after months of defending themselves for raising interest rates and cutting credit lines for even their most creditworthy customers.

We like the added transparency of these new features. One interest rate? That will eliminate the surprise you get when you open your bill after using the card for cash advances.

Blueprint -- which is free and optional -- has several attractive features. You can tell Chase when you want to pay off a particular purchase or your entire balance, and it will produce a payment plan to fit your goal and allow you to review your progress online. You can also use Blueprint to set a budget and track your spending. Sounds like a good tool.

What do other personal-finance bloggers think?

Re Basic Visa: Several noted that this card comes with a hefty interest rate -- the prime rate plus 14%.

Re Blueprint: "The whole thing feels very Mint-y and Thrive-y -- which means this could be pretty cool," Jack at Master Your Card wrote.

However, he wondered if the "full pay" feature for groceries and such really saves you money, and answered:

No, not really -- you aren't saving anything if you think about it. The deal is that you pay no interest on a certain category provided that you pay it off in full. This holds true for any kind of balance you hold on your credit card -- Blueprint or no. ... What Blueprint does is help you track spending in a certain category. It's about self-awareness.

David Weliver at Money Under 30 reviewed Blueprint and praised the transparency, which, he said, will allow card users to make better decisions about using credit. But, he added,

Does Blueprint make it "smart" or "OK" to borrow on a credit card? Hardly. The best policy is to pay your card in full every month. And for those determined to get into credit card debt, a Chase Blueprint card might be the credit equivalent of a "light" cigarette; they'll both still kill you in the end.

Related reading:

Pay your bill, get a reward

Would a credit card balance transfer help?

Credit card rates, fees soar as new law looms

Comments

 

These are definitely interesting products. Although, I'm not too sure on their "straight forwardness". It seems like having all these categories with different rules is almost as bad as what's available now. And a fixed rate tied to prime? I would still consider that a variable rate since prime can change at any time. But the general public isn't intelligent enough to figure that out.

I do have to commend them for developing a product that will certainly keep their profits bolstered as well as trick the general public into thinking they're getting a good deal.

Bravo. Bravo.

There is no such thing as a "friendly" credit card or even a friendly bank. They want your money.

A turd in a pretty package is still a turd and sticks just as bad. Pay cash. Be debt free.

sry, STINKS just as bad...

It is too little too late. These banks are suddenly waking up to the fact that they need the consumer not the other way around. Their bailout money is dwindling and they need us to prop up their profits. I have a long memory and they can keep their credit. When we needed them the most they failed us.

How does that song go: It's a litte too late to do the right thing now! After months of sticking it to their customers at every chance they could, suddenly the credit card companies realize they do in fact need us. As a victim of Chases policy changes I for one am never falling for their crap again. They have already proven that no matter how well the customer sticks to the agreement they can just change the terms, make it retroactive, and deny an opt-out. Or as most people would call it EXTORSION.

Maybe they are scared because people are cancelling cards and paying them off at an unheard of rate.  I believe there was a news report stating that outstanding personal credit had dropped by $15 billion last month.  Supposedly the credit card companies expected it to drop $4 billion based on their "policy" changes.

I've gone from $54K over 4 cards and a car down to $13K in the past 5 years, mostly in the last 18 months.  I am now slaming that last card with every cent possible to get rid of it as soon as I can.

I read and now believe Dave Ramsey's "Money Makeover" book premise that most people can probably get along without most credit if they really try.

I can pay for everything with my debit card that I used to tag onto my credit card.  It has also made me much more "cash position" aware, and if I don't have the cash I do without.

Oh, and I'll probably pay cash for my next car which will of course be used.

Go Dave Ramsey!

Bob W, I'm looking forward to your "I'M DEBT FREE" scream!

Don't be fooled. What happens in a couple of years when the "conservatives" -- a true oxymoron, come back into power?? Will they give big business carte blanche to take over our lives once again. Will the regulators of these companies look the other way again? Will they start more phoney wars to drain the country of its young people and money?? Will the sick and poor with pre-existing conditions and no money be thrown out of health care plans?? Don't blame President Obama -- he didn't know he was inheriting a gigantic mess. Can you imagine coming in with a specific agenda only to see everything evaporate before your eyes as a result of the economic collapse courtesy of Republican de-regulation, greed, corruption and failed "trickle down" policies. Have enough sense to be fearful and not get into debt again if you are lucky to get out of it.

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